You're my friend please explain what the hell is the Goncharov meme
For you, my friend, anything.
Basically, in October 2020 a tumblr user got a pair of off-brand shoes that, instead of having a brand of any kind printed on its tongue, had what looked like copy for a poster for a non-existent Martin Scorsese movie called Goncharov on it.
While the post was popular at the time, it sort of faded into semi-obscure site lore. Like Live Slug Reaction or ants in a microwave it became one of those shorthand jokes that required prior knowledge of one popular post to make, but it wasn't as widely spread as either of those at the time.
For some reason, over the past couple days, it has seen an EXPLOSION in references and jokes about it. According to this post, part of it was that after seeing another popular post about it (one which I cannot find atm), someone made a poster for the "movie" and it all sort of built from there. Before long, the characters were given "canon" names, they were given personalities (kinda...?), a loose plot and even a set of themes is starting to emerge from all of the people speculating and analyzing the contents of the "movie" with depth and frequency that rivals actual massive fandoms. It was even given a "release date" of 1973. Even I, who is terminally online, have not been able to track what is "canon" and how it was established.
Ruining the joke etc. but I would like to emphasize here that no matter how vivid the analyses are, no matter what screenshots you see, this is all a massive inside joke. One which seems to be sort of growing into a massive site-wide rp/art collab, but a joke nonetheless. The only actual source material for Scorsese's Goncharov is a bizarre print on a boot.
If I'm being honest, though, I think this sort of arabesque creation of a piece of media is a much more interesting story than any movie even Martin Scorsese could make.
