WHAT ARE YOUR PURITO FAVES? WHAT AM I MISSING OUT ON? #FOMO _______________________________________________________ Yes, I’m the world’s biggest #puritofanboy, having reviewed upwards of a dozen products from the clean Korean skincare brand. Among my faves are the Purito From Green Cleansing Oil and the Galacto Niacin 97 Power Essence — one of the most well-formulated, and well-rounded Niacinamide products available. Purito’s Pure Vitamin C Serum is literally the first-ever dedicated Vitamin C serum from a Korean skincare brand. (That’s not to take anything away from the COSRX Triple C Lightning Liquid, but that formula was developed by the US-based K-beauty emporium Soko Glam exclusively for the US market.) Purito’s option isn’t the Vitamin C powerhouse that the Allies of Skin 35% Vitamin C is — with a conservative concentration of 5% Vitamin C. Not all skins need massive quantities of any specific substance and higher percentages aren’t always essential. I know many people who simply cannot and do not use Vitamin C because their skin doesn’t tolerate it well. Guess what! Purito’s Pure Vitamin C Serum may be the ideal option for you if you’re one of those people. A deep dive into the INCI of the clean, natural formula and the first thing that stands out is ingredient no. 1 — Sodium Hyaluronate liquid. It comprises 84% of the formula! What’s left of the remaining 11%? Niacinamide, an Amino Acid or two and a slew of pro-skin health, antioxidant botanical extracts including Apple Fruit Extract, Panax Ginseng Root Extract and even Broccoli Extract, something you don’t often see in a skincare INCI. Read about it on this week’s new Skincarma Blog — “New Vitamin C Facial Serums I Love but You’ve Probably Never Heard Of!” at skincarma.com! _______________________________________________________ 💟@purito_official | Pure Vitamin C Serum _______________________________________________________ . . . . . . . . . . #Skincarma #menwhomask #maleblogger #vitaminc #vitamincserums #purito #puritofanboy (at Fort Greene, Brooklyn) https://www.instagram.com/p/B-g8AesHss-/?igshid=47opzztuzm2u