Once you value your Time ⌚️you realize to have anything less than an authentic love, genuine relationships (friendships & more), solid business relationships, and happiness is a waste of Life! I made sure to schedule enough time between outbound cold calls for Website partner, team meetings, @google meets, and finishing touches on a Cannabis partnership @mzgoodbuzz24.7 to read this 📚. ##Shoptimism by Lee Eisenberg is a good read. 📕📙📙📉📈📊 This is by far one of the best books I have read that really dives into the American consumer mind. It helps us understand the sell side and the buy side. He calls the sell side, “Them versus You” because from a shopping stand point the perspective is, “we want goods because we're being forced to want goods.” Many times we are not looking to buy a particular product but it is presented to us in person, social media, commercials, news, by friends or family etc. Eisenberg calls the buy side, “You versus You.” This one seems to be the most dangerous one of all in my personal opinion. Reason being is we are “our” worst enemy and that can lead to making unwise spending decisions. We spend even if the economy is in the rocks. We make most of our decisions based on emotions, sometimes perception, and appearance. Our emotions play a huge role in the products we buy. If we are feeling happy or sad we may buy comfort food like apple pie to give us satisfaction. The other side is if we are feeling confident and proud, we may buy clothing outfits that express our body confidence. Appearance also plays a factor in our consuming decisions. If something is flattering catching our eye and attention we tend to buy it. Especially if the quality is high-end. This is engaging, entertaining and very analytical on all the data he has gathered to study the American consumer. I highly recommend this book, very authentic and truthful. The perspective may be a little (dated, Pre Coronavirus and current economy) but still makes some valid points!! Enjoy your Day. And Be Happy while 💨💨🌤#pushyourcloud #advertising #digitalstrategy #salesandmarketingexpert #closer #hardcorecloser #consumerdata #dataanalytics #kpis #revenue (at Downtown Detroit) https://www.instagram.com/p/CXMg2a2vgEc/?utm_medium=tumblr