Social Media Day to Connect the Princeton University Community: #PUSocialDay
By Evangeline “Eva” Kubu, Director of External Relations and Operations, Princeton University Career Services
It has been the starting point of world revolution.
It has been the major driver of a multi-million dollar fundraising campaign.
It has changed both the way we consume news and the entire journalism industry.
And, on December 11, we’re inviting the Princeton community to engage in a conversation about social media and what it means for us as individuals and as a community. Social Media Day at Princeton will feature leaders from the world of social media, including many Princeton alumni, who will join us on campus for a full-day, professional development and educational conference on the latest trends, tools and tactics.
The overarching goal of Social Media Day is to engage, educate and empower the entire Princeton community (students, faculty, staff and alumni) to use social media effectively for personal and professional branding — as well as institutional storytelling. The best part? The conference is free and registration will open soon. For now, here’s a glimpse at the plans for the day and an invitation to save the date.
Speakers at the conference will include prominent digital leaders and alumni, representatives from the major social media platforms, as well as members of the University community who will facilitate concurrent sessions, panels and workshops.
Five of our featured speakers confirmed for the conference include:
Sree Sreenivasan, a technology journalist and the Chief Digital Officer of the Metropolitan Museum of Art. Recognized as one of Fast Company’s “most creative people of 2015,” Sreenivasan has done extensive training and consulting for more than 50 organizations in the United States and abroad. (In fact, I recently participated in his “Social Media Weekend” conference in New York City where the idea for Social Media Day at Princeton was born — thanks, Sree!)
Tom Weber ’89, a journalist and Executive Editor at TIME will deliver the luncheon keynote address. Before joining TIME, he was Managing Editor of Newsweek and The Daily Beast. Previously he spent more than a decade as a writer and bureau chief at The Wall Street Journal. He was the paper's first-ever Internet columnist, and as an editor he founded and launched the Journal’s Saturday weekend section in 2005. He was also Editor of the award-winning SmartMoney.com. As an editor at Worth magazine in the early ’90s, Weber oversaw Worth’s first electronic edition. In 2010, he was a Ferris Professor of Journalism at Princeton. He currently serves as a trustee of The Daily Princetonian.
Eric Stoller, the student affairs and technology blogger for Inside Higher Ed and a higher education thought-leader, consultant and writer. Stoller frequently gives keynotes on how educators can use social media for learning and engagement and is a proponent of teaching students about digital identity development.
Andrew Gossen ’93, who will speak on digital disruption in higher education. Gossen is the Senior Director for Social Media Strategy in Cornell University's Division of Alumni Affairs and Development. He joined Cornell in early 2010 to spearhead the strategic integration of social media and mobile technology. Previously, Gossen spent eight years with Princeton’s Alumni Association.
Jill Dolan, Princeton’s Dean of the College, who will speak about her award-winning blog The Feminist Spectator. There Dolan “ruminates on theatre, performance, film, and television, focusing on gender, sexuality, race, other identities and overlaps, and our common humanity… (and) addresses how the arts shape and reflect our lives; how they participate in civic conversations; and how they serve as a vehicle for social change and a platform for pleasure."
Three of our highlighted interactive events for the day are:
“Social Media Newsroom,” a pre-conference dinner talk for students interested in journalism careers, to be held on Thursday, December 10. This talk will feature opening remarks by Robert Durkee ’69, Vice President and Secretary of Princeton University, a key note talk by Sree Sreenivasan, and a panel of alumni journalists including Tisha Thompson ’99, investigative reporter at NBC4; and Rachel Crane ’08, digital correspondent at CNN, among others discussing emerging social media trends within the journalism field.
A private “social-driven” tour of the Princeton University Art Museum: #emptyPUAM. An early morning trip through the Princeton University Art Museum will be led by art museum staff along with Sree Sreenivasan on Friday, December 11. The tour will be modeled after Sreenivasan’s popular #emptymet tours of the Metropolitan Museum of Art and will include highlights of our major galleries with Sreenivasan offering social media tips to participants on how to share photos and content about the collections via Instagram, Facebook, Twitter and Pinterest.
Social media “doctors” who will offer profile “check-ups.” Representatives from some of the major platforms and staff experts will act as social media “doctors,” offering 15-minute individual profile consultations during the conference on a first-come, first-served basis. Free profile headshot photos will also be offered throughout the day!
The Office of Career Services and the Office of Communications are sponsoring Princeton Social Media Day, along with several other campus co-sponsors including, among others, the Princeton University Council on the Humanities, the Lewis Center for the Arts, the Keller Center, the Princeton University Art Museum, Princeton Writes and Advertise This, the first and only marketing and advertising club for Princeton students.
Mark your calendars for Friday, December 11, and keep an eye out for the full schedule of events with registration information on the Career Services website by November 6.
Trust me, you won’t want to miss this!
Evangeline “Eva” Kubu (@eva_kubu) is Director of External Relations and Operations at Princeton University Career Services and an early adopter and evangelist of social media for higher education. The funny coincidence of her first name, Evangeline, and her evangelism of social media is not lost on her. She is passionate about using social media to create connections between Princeton students, alumni and employers, and looks forward to seeing you all at Social Media Day in December.
