QR codes and hospital marketing
Okay, so one of the biggest challenges with digital marketing is to connect users to content. So many YouTube videos, so many potential viewers... how can you capitalize on solid traditional collateral channels and convert that audience to digital viewers?
Or, how can you get digital content into the hands of people you want to?
Remember that I said that mobile computing is going to be HUGE in 2012?
Well, QR Codes are going to help people "see the light." Because of QR Codes, more digital content will be created, more digital content will be consumed and shared.
This video explains a little about what QR codes are and how they can be used- along with examples of how to use two QR decoding mobile apps.
I think we'll see QR codes on products in grocery stores (videos of recipe ideas, contest instructions, and more). We'll see QR codes in direct mail pieces, turning direct mail into a "tv guide" to YouTube. We'll see QR codes on menu items at restaurants. We'll see QR codes in museums, amusement parks, and much much more.
Hospital Connecter is a resource for hospitals and the healthcare community to use social media marketing strategy.