Apr 17, 2017
“How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus,” Adweek, April 2017.
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“How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus,” Adweek, April 2017.
Click here to view the piece live, in its entirety.
Programmatic TV Needs A Reboot To Scale
Oscar Romero's Update: AdExchanger | "On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. There is a clear opportunity, given... Continue reading » The post Programmatic TV Needs A Reboot To Scale appeared first on AdExchanger.
“The Collapse of Reliability,” by Bryan Noguchi, SVP and Media Director, R2C Group. AdExchanger, December 2016.
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“How Trump Win Explains Future of TV Advertising,” by Chris Peterson, Managing Partner, R2C Group. MediaPost, November 2016.
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“How Advanced Analytics are Shaking Up TV Ad Buying,” by Chris Peterson, Managing Partner, R2C Group. AdExchanger, September 2016.
Click HERE to view the piece live.
How Advanced Analytics Are Shaking Up TV Ad Buying
Oscar Romero's Update: AdExchanger | "On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where... Continue reading » The post How Advanced Analytics Are Shaking Up TV Ad Buying appeared first on AdExchanger.