#rachelking

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[theneuedesigners]

If you can justify what you are doing it’s worth breaking the rules for...

Reinar

By Rachel King

[theneuedesigners]

Great reference to George Orwell’s 1984!!

By Rachel King

[theneuedesigners]

People are using the computer in a very rigid, pseudo-religious way and we are trying to say that the technology is simply a tool of communication and should be treated as organically as any other tool.

Neville Brody

By Rachel King

[theneuedesigners]

Post Modernism in a nutshell!! Good little breakdown (minus the talk of Duchamp’s toilet being silly!! I love that ready made!!)

By Rachel King

[theneuedesigners]

Revenge of the right brain.

Daniel H. Pink has a point ... but he could have summed it up with ‘Think outside the box.’

Daniel argues that ‘It is still very important today to have left brain functionality but it is no longer sufficient.’ He argues that to get ahead and to prevent outsourcing there must be a predominantly right-brained thinking behind your career.

‘In a world chocked with choice, the abilities that matter most are right brain specialties such as empathy, artistry and seeing the bigger picture.’

Examples of careers could easily be taken over by the machine age of computers and automation are Financial Planners, Safeway self service and 24 hour gyms.

These services have all been streamlined in their approach to not only save money but to create an efficient and fast turnover of customers. Due to our love of abundance and our strive for success these things have all become part of most of our everyday lives. Weather they be the chore of the food shopping or the ordering of our financials they can all be reduced to a certain set of rules, routine and instruction that can come from any which way.

In contrast to the above mundane analytical experiences we have with these services comes the contrasting careers that are created by right-brain thinkers to feed the pleasure and meaning seekers. Introducing the contrasts: Life style coach instead of financial planners, Farmers markets instead of Safeway Self Service or Cross Fit clubs instead of 24 hour access gyms. These careers and concepts are full of emotion and relationship. They all connect with our right-brainers, these relationships and services cannot be outsourced or replaced by automation because they are personalized.

‘Electric lighting is everywhere yet America spends $2 billion a year on candles because we are seeking the pleasure and transcendence. More people are searching for meaning.’

Asia: Outsourcing

Automation: Machine/computers

Abundance: We want more therefor we have more

In a progressive world you need both, or an understanding between the two. There will be right-brain thinkers that design the operating systems and there will be left brain-thinkers that write the code.

By Rachel King