Jan 27, 2015
USA HOOPS
Directed by Kurt Spenser for Radley Studios. This David Brown agency spot captures the beauty and grit of the USA Hoops urban basketball program.
We created three looks the for the spot. A low contrast film look. A 16mm inspired high contrast black & white look, and a high contrast color look to balance the black and white.
These three looks come together to give the spot a heightened emotional dynamic the draws you into the intensity the youth and coaches bring to the program, the sport, and their community.