Reyka Vodka: Raid the Bar Campaign
New print campaign by student copywriter Eric Maury and art director Ben Foos for Reyka Vodka. Reyka is a small batch vodka, hand crafted in Iceland.
Eric developed the concept, created the Raid the Bar tagline, and wrote the headlines in a Copywriting Campaigns class. Ben came up with the visual approach including the use of the Reyka bottle in action.
Their collaboration resulted in a campaign launch that can be cleverly developed for rollout and awards, as well as their portfolios. We think it is work worth celebrating. Skål!
Portfolio Studio connects ambitious students with industry professionals for training and portfolio building. Our copywriting and art direction courses help students hone skills and build portfolios. New classes start five times per year.