#ben foos

[portfoliomasterclass]

Andy Awards Finalists

Congratulations to Ben Foos and Eric Maury for making it to the finalist round of the International Andy Awards. Ben and Eric made it to the short list in this global competition for their Reyka vodka campaign. Fantastic! 

Read all about it, and see the full campaign here!

Portfolio Studio connects ambitious students with working industry professionals for portfolio building and training. 

[portfoliomasterclass]

The Creative Process Behind a Striking Student Campaign

We all appreciate polished, final creative work. The design process however, can tell an even more interesting story. This advertising work by Copywriter Flora Kim and Art Director Ben Foos shows the path for Kiel's Skincare: Fighting Age with Maturity campaign for men, from concept through final work, and includes the detours along the way. Don't forget to go to the end to see the polished, final executions. And share this article with anyone struggling to show creative process in their portfolio. 

A process that we don't see here is the copy process but it involves a similar approach of experimenting with ideas and trial and error to find just the right lines. 

Final Campaign

Congratulations to both Ben and Flora who under the guidance of instructor Henry Hikima, created this beautiful campaign. 

Portfolio Studio brings together ambitious students with working industry pros for training and portfolio building. Learn more about us and our upcoming courses.  

[portfoliomasterclass]

Reyka Vodka: Raid the Bar Campaign

New print campaign by student copywriter Eric Maury and art director Ben Foos for Reyka Vodka. Reyka is a small batch vodka, hand crafted in Iceland.

Eric developed the concept, created the Raid the Bar tagline, and wrote the headlines in a Copywriting Campaigns class. Ben came up with the visual approach including the use of the Reyka bottle in action. 

Their collaboration resulted in a campaign launch that can be cleverly developed for rollout and awards, as well as their portfolios. We think it is work worth celebrating. Skål!

Portfolio Studio connects ambitious students with industry professionals for training and portfolio building. Our copywriting and art direction courses help students hone skills and build portfolios. New classes start five times per year.