Campaigns We Love: Zoom in on Reyka Vodka on Instagram
Instagram recently rolled out the ability to pinch and zoom in on photos and brands immediately started taking advantage of the ability in their posts. Adweek covered 11 brands who are already experimenting with the feature, also noting:
“‘With the zoom feature, there needs to be some inherent reason to look at an image closer to discover something, but that action of discovery still needs to connect to the brands messaging in some way or it’ll just feel like a gimmick,’ said Steve O’Connell, ecd and partner at Red Tettemer O’Connell + Partners. ‘That said, eventually the novelty of zooming in will wear off, and it’ll simply be another tool in a brand’s Instagram arsenal to be used specifically, only in special instances.’”
Reyka Vodka is one of the brands featured in Adweek’s post, and we love what they did with the zoom, using it to highlight the culture of the country where their product is crafted, as seen in the image at the top of this post.
While zooming on Instagram is currently only available on mobile on iOS systems, it’s fun to see brands already jumping in to mix up their visual content marketing in a way that’s exclusive to Instagram.
Have you seen a great use of Instagram zoom?
Hat tip for this one goes to Adweek. Love this? See more Campaigns We Love here. Need help measuring a campaign of your own? We can help with that.