#rajshree

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Rajshree

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★ Salman Khan Ka Tashan…Aur Tashan Ka Jashan Hai! New AD of Rajshree Elaichi…

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Rajshree in Geet Gaya Patharon Ne (1964)

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Rajshree in Brahmachari 1968

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★ Happy Birthday Sooraj Barjatya: How Hum Aapke Hain Koun changed Indian cinema, brought families back to theaters!

Feb 22, 2020  The year was 1994. A new movie, Hum Aapke Hain Koun, featuring the reigning diva of Bollywood Madhuri Dixit and up-and-coming Salman Khan, had released. The film, a love story with strong family values, had a rather polarising effect — the reviews of the day were dismissive, accusing it of being an extended wedding album. However, slowly but surely, the cinema halls across the country were witnessing a phenomenon that hadn’t been seen in a long time -- entire families were coming to watch this film. So what was about this film that was so different?Hum Aapke Hain Koun, after many years perhaps, kept the family at the heart of its narrative. It was a love story replete with family values. It epitomised sacrifice, duty and love as its cherished values. In many ways, it was Ramayana with a twist. No wonder entire families made a beeline for the cinemas. The year was 1994. A new movie, Hum Aapke Hain Koun, featuring the reigning diva of Bollywood Madhuri Dixit and up-and-coming Salman Khan, had released. The film, a love story with strong family values, had a rather polarising effect — the reviews of the day were dismissive, accusing it of being an extended wedding album. However, slowly but surely, the cinema halls across the country were witnessing a phenomenon that hadn’t been seen in a long time -- entire families were coming to watch this film. So what was about this film that was so different?Hum Aapke Hain Koun, after many years perhaps, kept the family at the heart of its narrative. It was a love story replete with family values. It epitomised sacrifice, duty and love as its cherished values. In many ways, it was Ramayana with a twist. No wonder entire families made a beeline for the cinemas.

The film reportedly had a slow opening; a Mint story mentions that the Barjatya released the film only in 26 cinema halls across the country. By the 21st week, the number of halls showing the film had gone up to 522 and by 25th week, it had touched 730 theatre halls. The film had been recorded in optical stereo sound system and not many cinema halls were equipped with the advanced sound system. Ramanathan PS, head of sales, Rajshri Productions, was quoted in the report as saying, “We were very confident of the project and had gone for very limited release.”

One of the highlights of the film were its 14 songs, exactly the stuff they were panned for by critics. The film had a song for every ritual in a North Indian wedding -- engagement (sagaai), marriage (shaadi, vidaai, joota chupai), baby shower (godh bharai), child birth and family get-togethers (antakshari) apart from love ditties, sung by the film’s lead pair. If in the subsequent Hindi films, particularly those made by Karan Johar and Yash Chopra, feature a lot of marriage songs, centred around a host of Punjabi rituals (sangeet and mehendi), the credit has to go to this film. One can say with some confidence that Dilwale Dulhania Le Jayenge happened, to some measure, because of this film.

The film’s trump card was Madhuri Dixit — the diva’s box office hold skyrocketed after the film. The ’90s belonged to her but after this film, she was untouchable. To this day, she is asked to perform to her hit song, Didi Tera Dewar Deewana. However, the film’s other characters like Renuka Shahane (who played her elder sister) and late Reema Lagoo (who played her mother) are among the fondly recalled stars.

The film, back in 1994, had earned Rs 72.46 crore, according to the Mint report. Adjusted for inflation, the family drama would have grossed Rs 973 crores today. The film’s lasting legacy is evident from the fact that it remains popular on television and has recently found acceptance on video streaming platforms as well.

[salmankhanholics]

★ Maine Pyar Kiya was the beginning of Salman Khan as Prem.…Salman instantly became the Heartthrob of the nation and girls went crazy for him. After all, it was the first time the actor went shirtless on screen.

Maine Pyar Kiya went on to become the Biggest Blockbuster that year, won numerous awards, and made Salman the Ultimate Star.

The film marked Sooraj Barjatya’s debut as a director. This was also the first of the many collaborations between Salman and Barjatya and they followed it up with Hum Aapke Hain Koun..! (1994), Hum Saath - Saath Hain (1999) and Prem Ratan Dhan Payo (2015).…

-Dec 29, 2019

[digitaldaslko]

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Phone: [phone] https://share.google/yzTRF2zFJcGbg4Aac