#realidealwords

[nextlevelsound]

I think managers are so much more creative nowadays. When labels had a lot of money, they were able to hire creatives and project managers and A&Rs, third party contributors that could make something hot, which they still do. But now, when you're a manager, a lot of the creativity, marketing, branding, social media, it comes down to how the manager and artist will do it together. It's not just making sure business affairs are in order and the record sounds good.

[nextlevelsound]

Firm believer in cultural relevance and making an artist more than just music and a funny twitter. More real world, shit like installations, art. I think that's the best way to cut through the noise of the ever-growing internet.