Announcing: Ad Agency White Label Features
Reduce Data announces the launch of its Agency White label features.
Key Problems Addressed Through This Feature
Small Agencies do not have their own consoles by which they can share data with advertisers., therefore
Agencies need to extract reports and present them to advertisers after adding their margins, using excel sheets.
These reports have to be manually sent each week.
This takes up valuable advertiser time which could be better spent on optimizing campaigns and dealing with customers.
Our Solution
We have rolled out a simple, white label solution for agencies to be able to customize their look and feel (with logos) and most importantly manage their margins. The console provides them the ability to directly showcase real-time reporting offered by Reduce Data as their own with the margins included.
Logo and Margins; Creating Sub-Agencies
Advertisers can customize their console by editing their default agency or by creating a sub-agency.
Advertisers can add logos to customize the look and margins that can be updated in all reports that are shown to advertisers.
Inviting Advertisers to View Reports
You can invite advertisers to view reports with a simple add a user screen. Remember, all advertisers logging in will see your margins included in the reporting and will not see the pricing that Reduce Data charges the ad agency.
The Hierarchy of Elements
Agency / Sub-agency: Parent structure representing an organization. On agency can have any number of sub agencies. Sub agencies CANNOT have more child agencies.
Account: An account represents an advertiser account. This can have dozens of campaigns within it OR users within the account.
Advertiser user: Is the user which can login under an account (and an agency) to view reports. Advertisers always see reports with agency margins included.
Agency Specific Reports
We provide three key additional report that helps agencies to manage sub agencies, accounts inside it. These reports include:
Agency Report
Summary of all sub agencies and the revenues generated by them including margins made on all of those agencies.
Agency Date-wise Report
Summary of all agency reports grouped by date. Agency Account Report
Summary of all agency accounts and revenues generated by agency accounts including margins made by the agencies.
FAQs
Can I host this under my domain name?
In special cases - yes. Please do get in touch with us sales[at]reducedata.com
Can I customize the colors of the console?
This feature will go live soon!
What is the limit to the margins that ad agencies can add?
It is really upto you and your business. We have no say in the margins.
How many agencies can I have?
As an ad agency, you can create unlimited agency accounts on Reduce Data, unlimited sub-accounts, unlimited accounts and unlimited campaigns.
You can also create and invite unlimited advertising users who can be check out the console and see the campaign reports.
Is there a platform fee, subscription to use these services?
There are no platform fees, subscriptions. You pay for the media you buy and consume.
Is there a minimum spend to use agency white label or Reduce Data's platform in general?
No. We do not have any minimum spend requirements.
Conclusion
We believe that we Reduce Data's white label capability will help dozens of small ad agencies the ability to effectively provide real-time reporting and a customized console to their clients while being able to leverage algorithmic buying. These are some serious pain points that many agencies face and we hope that we have provided a simple but effective solution that addresses the same.
If you do have feedback about this product or would like to suggest enhancements, please get in touch with our engineering team - engineering [at] reducedata.com.
If you would like to try Reduce Data go ahead and create an account at http://reducedata.com and get started. Alternatively, you can write to us at sales[at]reducedata.com for us to get back in touch with you.