Stroll past City Park's eminent moss-draped oaks and through the entrance of this year's Voodoo Experience, and you may catch glimmers of a frenetic, prismatic light scheme or pounding echoes of heavy bass rippling through the lagoon to your right. These are the first signs you're nearing a new—or rather, renewed—area of the festival landscape, Le Plur, known to some pre-Katrina fest-goers as "the dance tent."Since the festival's inception, Voodoo has embraced the rising electronic and dance music cultures, and a stage dedicated to those genres has been part of the original fabric of Voodoo, according to Sig, Vice President of Marketing and Partnerships for Rehage Entertainment, who produces the festival every year.
"To go through a history of the great DJs, you'll be surprised who's played Voodoo," says Sig. "If you go on the website and look at the past artists—everyone from Crystal Method to Moby to Ferry Corsten before anybody knew who Ferry Corsten was, Paul Van Dyke, they've all played."
Up until the 2004 festival—the last before Hurricane Katrina—Voodoo hosted an increasing number of DJs and electronic artists, including Moby (1999), Rah Smoove (2001), Rabbit in the Moon (2003), RJD2 (2003), DJ Logic (2004), and John Digweed (2004), among others.
"And then when the storm came, there was just a moment post-Katrina where we decided to put all the resources that were going toward the electronic space toward local artists," says Sig. "[Voodoo Fest was] back on like a fly on the Mississippi five weeks after the storm. The goal was, how do we get as many musicians as we can back to town? So there became this very natural progression to focusing on local music."
In 2006, the festival grounds hosted the rebuilding of Preservation Hall onsite with Ben Jaffe, and the number of local acts featured throughout the weekend increased every year since. The 2010 line-up has a genre gumbo of more than 60 local acts appearing on every stage of the festival, including everyone from Johnny Sketch and Buckwheat Zydeco to the Zydepunks and the Brian Coogan Band.
"At this point we've got an incredible line-up of New Orleans musicians, everything from brass to jazz to Cajun to blues, you name it," says Sig. "This year, we decided it was the time to say, ‘Alright, keeping with that commitment, we've got our biggest line-up ever of local music, but at the same time, we're gonna bring back the electronic tent.'"
With the rise of hip hop and synth-heavy pop, which have continued to globally gain more fans and higher chart positions with each passing year, electronic/dance music and its innate, beat-driven style has proliferated popular music as we know it.
"It just felt like the right thing to do at this time," Sig says. "We put together what we feel is just a huge line-up of some of the best guys historically and of some of the biggest names coming up."
Several of the DJs spinning at Voodoo this year were included in DJmag.com's Top 100 poll of 2009—the 2010 results will be announced October 27th—including Paul Van Dyke (5), deadmau5 (6), Ferry Corsten (7), Paul Oakenfold (23), Kaskade (51), and Boys Noize (68). Rounding out this list of electro all-stars are DJ-duo Crystal Method and dance bands Hot Chip and Innerpartysystem, plus other fresh additions like English dubstep DJ/producer Rusko and South African rave/hip hop group Die Antwoord.
"What's really exciting is that some of these names were not household names when we released the line-up in June," says Sig. "And now people are going back and seeing the line-up and saying, ‘Wow, Kaskade's playing?!' They're freaking out, and it's like, ‘Yeah, we've been talking about it for four months.'"
This year's enticing line-up, and the line-ups of festivals passed, owe their success to fest founder, owner and CEO of Rehage Entertainment, Steve Rehage, who books Voodoo directly and "really crafts the line-up," according to Sig. Credit must also be given to the illustrious James "Disco Donnie" Estopinal, Jr., who was integral in the expanse of the rave/DJ-centric party scene that thrived in New Orleans in the late 90s-early 00s.
Fest producers pored over articles from that time period for inspiration for the dance tent's new name.
"We were looking for something that was historic within the electronic dance space," says Sig. "I actually wanted to call it State Palace, but we went through a lot of different things."
In the end, they decided on "Le Plur." It serves as an homage to both the French article preceding the other named festival areas—Le Ritual, Le Carnival, Le Flambeau—and the meaning of the word "plur" in the context of electronic and dance music.
"PLUR is coming up as a mantra of the electronic culture—which is Peace, Love, Unity and Respect," says Sig. "We felt like that was Voodoo-speak as far as we're concerned, and those are a few things that we like."
Voodoo has continued to bring in hot electronic acts every year since Katrina despite the lack of a dedicated stage. What Rehage, Sig and other festival producers saw and felt taking place at these performances was the final push to bring the dance tent back to Voodoo Fest. Tiesto's "unbelievable draw" for his set on the Saturday night of 2007's Voodoo Fest was one such moment.
"And then last year when it rained before Eminem and Justice was on the stage, the scene that was taking place—it was incredible," says Sig. "That vibe—you were feeling it, we were feeling it too. We were all about that moment, and we were blown away by all the energy and the fact that nobody cared that it was raining cats and dogs. And everybody who was in that—that was their Voodoo experience."
Voodoo Fest producers walked away from these experiences with the motivation needed to bring back the electronic and dance music stage, and this year, Le Plur returns to provide more Voodoo moments for the increasing number of fans of these genres—and for any passerby willing to give it a listen.
"I think if you come in with an open mind, even if this isn't necessarily your preferred music space, this music and this vibe is infectious," says Sig. "And I think everybody's really going to enjoy it."