#renaultalliance

[carbrochurespl]

Renault Encore & Alliance 1984 brochure #renaultencore #renaultalliance #encore #alliance #renaultusa #renaultbrochure #renault9 #renault11 #youngtimer #carsfromfrance #vintagerenault #classicrenault #5milesbumper #1984 #80scars # brochure #prospekte @renault_pl (w: Czestochowa) https://www.instagram.com/p/Cc8f3fFoyQE/?igshid=NGJjMDIxMWI=

[oldmotors]

Word of a potential merger between FCA and Renault can’t help but evoke memories of the long ago tie-up Renault-AMC tie up; which began in 1978 as both parties were struggling in North America. Renault’s managing director Bernard Hanon saw AMC as the only way for Renault to become more than a stateside ’also ran.” AMC’s chairman Jerry Myers saw an int’l partner as a solution to many problems: Replacing AMC’s aging lineup; gaining economies of scale and working capital; and lastly fending off corporate raiders. - Renault took a 22% stake in modestly profitable AMC in 1979. Renault got access to AMC’s network and it’s dealers got a badly-needed proper small car - the Le Car/R5. But in recessionary 1980, AMC made big losses ($155M) - Renault became key to AMC’s survival - in the inflationary climate, Banks wouldn’t lend to Myers. At the end of 1980 Renault upped its stake to 49%. This meant an end to AMC’s defense work, but a new dawn for AMC’s cars - development work on a Renault based, Kenosha-built, car started right away. Called the #RenaultAlliance, it would be a reworked version of the Renault R9, launched in France in the fall of 1981. - Heavily focus-grouped, customers saw them more as Renaults than AMCs, which is why the Renault label was used even though the cars were AMC-built; but many changes were made as the R9 became the Alliance. Both AMC’s design chief Dick Teague and Renault’s design director Robert Opron worked on the project. Teague’s team worked up a 2-door sedan version of the R9 days before a scheduled visit from Opron. The 2-door became a north american exclusive, as did a later convertible. The Alliance’s interior was also different, styled by Teague’s team. Regular Alliances were powered by 1.4L and 1.7L fours from the R9. They debuted in the fall of 1982. -  Alliance sales were very strong in 1983-84, bringing AMC close to a 3% marketshare - it’s largest in many years. But the cars’ popularity trailed off in the face of newer Japanese (and Korean) competitors and many quality control criticisms. AMC’s excess capacity led to a deal with Chrysler, who ultimately bought AMC from Renault on March 9, 1987, to get AMC’s crown jewel - Jeep. https://www.instagram.com/p/Bx-cTlGF5z0/?igshid=gl8b865mx0if