#research6

[ivana-uxui]

Research #6

I wanted to focus on a few things for my last iteration with topics that I was interested in exploring technological advancements, especially because I wanted to make use of technology and its perks for this application.

Geo-Fencing:

Geofencing is a digital perimeter around a location. Entering or exiting the perimeter signals some sort of action.

I was just thinking about my own experiences with filling out my own diary, and I did notice that I only fill out my diary when I’m at home. Thinking about my own schedule, it isn’t the same everyday. I come home at different nights and I fill out my diary at different times. I think that for reminders, it not only needs to be at an appropriate time, but an appropriate location. I think that using geofencing along with a period of time ie if i’m at home 30 mins before or after 8pm, then send me a reminder, would be more appropriate than just sending me a reminder if I’m out at 8pm, or if I get home at 2pm.

According to McIntyre, (2018), geofencing reminders needs to be to-the-point. There is no use for it if the user receives too many notifications. I think that it would also be appropriate for the app to analyse how many times the user responds to the reminders, and if the user doesn’t use it, then the app will take initiative and let the user know they should pick a different time, or even suggest another time.

Gestures:

Because I partly am bringing real and physical things to the digital realm, gestures, in a way also bring something more tactile and physical to something on the screen McGowan, (2017). The only problem with gestures, is that it isn’t really that usable, because it usually is hidden from a user – especially a new user. However, like on Nielsen’s heuristics, there needs to be some kind of work around or shortcuts for more expert users, and I think that using gestures is a lot like using keyboard shortcuts on the desktop. An idea is to use the idea of swiping to delete:

Information Retention:

In my previous iteration, I had an onboarding (instruction manual kinda thing) before a hands on walkthrough. I wanted just to make sure that it is the best way for users to remember the information that’s presented to them and put it to use.

Kelly, (2012) proposed this learning pyramid. Retention works better when the ideas nearer to the base are employed. In my app, there is reading involved (10%) but Practice by Doing too (75%).

Reference List:

Kelly, J. (2012). The Learning Pyramid. Retrieved September 17 2018,  from http://thepeakperformancecenter.com/educational-learning/learning/principles-of-learning/learning-pyramid/ McGowan, S. (2017). So You Have A New Gesture. Retrieved September 17 2017,  from https://usabilitygeek.com/so-you-have-new-gesture/ McIntyre, N. (2018). Geofences Are Everywhere — And We’re Cool With It. Retrieved Monday 17 September 2018,  from https://uxplanet.org/geofences-are-everywhere-and-were-cool-with-it-8c5fb125de8d

[meganpennycmpt-blog]

Contextual Research - The Gypsy Gentleman

19/1/17

The Gypsy Gentleman is a web series that has the host travelling around the world and documenting the world’s best tattooer’s and their workplaces. The first episode show’s the host going to New York City, which he says he has worked in tattooing for years. He explains that many of the first tattoo places in NYC were also bars and had other services that were on the less socially acceptable side which could be part of why tattooing and having tattoos was frowned upon to some people.

During the episode the host takes two other professional tattoo artists to a museum in New York and gave them the task of creating a tattoo design inspired by artefacts and art in the museum. They then said they would tattoo their designs on people for free because they wanted to get the point across that you can tattoo for the sake of tattooing, because they consider it to be a form of art.

[jhdesignresearch]

Lecture Research Week Six

The Coca-Cola branding can possibly not be matched by any other than Mc Donalds, because of this I was really interested to find out more under the polished success we see practically everywhere.

1886 in a basement of a house Coke was born. Created by a pharmacist it was the birth of the energy drink, this was because of its marketing painting it as having ‘restorative’ values. When I looked into these so called ‘values’ they turned out to be the coco leaf and nut- what I soon learned from the book titled ‘Secret Formula’ by Rick Allen were the key elements of cocaine. Allen quote saying “there was a wee-bit of cocaine in the first five years of its existence.” Of course, the formula of coke in 2016 doesn’t contain these original ‘resortiave values’ but its new contents still remain a closely guarded secret, with the original recipe kept under lock and key.   

Coke claims that as much as 378,541,178 litres are consumed globally every day. That’s 1.9 billion servings! I decided something that was this popular needed to have a marketing strategy that was built extensively over the decades that Coke has been in existence, I found my hypothesis was correct as when I looked into the ideas behind Coke, it didn’t take me very long to realise that an extensive amount of Cokes marketing strategies was time spent trying to understand shopping and shopping psychology. This information is collected in the hopes of improving their overall presence and dominance in stores, they are constantly improving their marketing strategies to figure out how can they best engage the customer to buy their drink. This understanding of shopping and shopping psychology is gathered in a lab aimed at simulating any place possible that you can buy Coca-cola. This research has led Coke to their marketing strategy, the reliance on the idea that the shopper is buying off a subconscious memory of their logo, and the positive association they have with the drink. This positive association is built up in what Coke has dubbed the ‘Memory Bank’ of happy memories linked with the product, created by memorable ads, jingles, and placement of the Coca-Cola logo on things, and people that the consumer respects and admires. This strategy has lead to Coke to be one of, if not the most recognisable brands in the world with over 500 brands making up Coke as a name. 

Coke uses its bottle shape, and its curves to remind customers of Coke as a brand, although it may not have been seen as a large change when they patented the slightly curved bottle to differentiate themselves from their competitors it had the effect of influencing consumers with the bottle shape alone upping Cokes sales by a million individual sales in the United States.

Coke claims to  help to create a “moment of joy” but this was not the case when Coke made Arguably one of their biggest mistakes in 1985, when they changed the formula. This formula change was due to the sudden drop in Coke’s popularity as their competitor Pepsi rose through the ranks. The backlash proved that Coke had become more than just a product, it had become embedded in the lives of the consumers. After the old formula was re-introduced Coke’s popularity rose to new heights, Coke was again a household name. 

In an unmarked basement lies, the artistic archives of Coke, a trip through these archives tells the story how Coke created not just a soft drink, but an icon. 100,000s of thousands of memorabilia. They put their names on almost anything including badges, calendars and commissioning popular artists at the time to paint their ads in order to get Coke to become a household name. Coke has also managed to update the image of St Nic, the image of ‘Santa’ in his red suit and white beard is one that can be credited to Coke. This was because Coke did many targeted campaigns in order to get Coke associated with the Christmas and holiday season.

However, as time has gone on, consumers have moved away from the traditional ‘pop’ ‘soda’ or ‘fizzy drink’, regardless of Coke being the icon that it is, engrained in the American and many other cultures. Turning away from the traditional energy drink to those of the 21st century as well as iced tea, and natural juices. This is of great concern to Coke as a brand as Gary Field is Cokes chief fiscal officer pointed out that Coke had dropped the ball on relying on this ‘memory bank’ strategy for so long. They had “missed it” in terms of simply letting the media portray their brand as something “bad for you” because of their faith in a selling system that had become outdated with the fear that had emerged because of the obesity crises. Fizzy drinks had now gone from the energy replacement of choice to being one of the most prevalent sources of empty calories- a “main culprit in childhood obesity” Coke had fallen behind, unable to update their selling system to catch up with the anti fizzy drink rampage sweeping through the world. The question is, as the world moves toward a hopefully healthier future, where will Coke fit in?

Below I have attached some images I took while I was in a mall with my friends. I have attached these as I think that it shows how Coke has really become a part of our culture. From my seat in the food court, I counted around 15 people drinking Coke and 5 drinking a Coke product (including myself!). Although I was not unaware of the amount of Coke that is consumed around me every day I did not really consider it in a great deal until I started researching Coke and its branding strategies. 

Resources:

http://www.businessinsider.com.au/strategies-coca-cola-used-to-become-a-famous-brand-2015-6?r=US&IR=T

https://www.youtube.com/watch?v=vPjg5lBOcu8