#return on influence

[ntpragency-blog]

Return On Influence

From Brand Ambassadors to KPIs, Social Media Metrics, and Return On Influence is more than paramount. This class added another dimension to my understanding and stance on operations, as a business owner and an individual who utilizes social media platforms. 

Before actually taking this course I shared, I’d “Create monthly reports that analyze a variety of metrics that describe audience behavior toward Powerful Concepts, LLC”, we all know that, that is just a minute part of understanding Google Analysis. GA (as we affectionately call this platform) shares references on everything imaginable…views, placement, demographics, age, gender, the list could go on and on, it’s truly amazing!

I have utilized SEO, the process of making improvements to my website(s) in order to gain more exposure, and visitors for the right reasons. I’ve researched keywords and discovered 7 Steps to Finding the Right Keyword Phrases. I also utilized www.submitcorner.com for assistance with these efforts. 

There’s a plethora of knowledge and skill set available through this course, again I’m in awe of the knowledge that I’ve come away with as a result of this class. From 6 types of data that can be used to find influencers, to creating a strategic social media plan. I have to admit this is a dozy! The planning of a strategic social media plan is a task that requires great insight on the market, competition, and consumers. It is not a task to be taken on LIGHTLY…

For example, Mapping is an intricate part of the overall strategy for success. In mapping, you plan who, what, why, and how to build a cascading tree which encompasses your scope. Which establishes the mission, goals, and tactics of a plan. 

Last but certainly not least, is Return on Influence... (influence is reflected in the return on investment) so much so the industry pays more attention to your followers than initially considered, in other words your followers speak volumes. Overall this class offers great insight and a long list of activities to make sure your website and social media platforms work for you, delivering the kind of knowledge contingent on success.

[chrisjsnook]

Mind&Mechanics Ep21 "The Real Risk Is Doing Nothing"

#CoffeeWithChris Episode 21 wraps up the "Mind&Mechanics" series of this podcast with a message about risk and the road ahead.  With the amount of exponential shifts, changes, and opportunities that lie ahead your future ROI (aka Return on Investment) and other key indicators of business performance and success will be impacted by the other two ROIs (Risk of Inactivity & Return on Influence) that require massive daily action and skilled development of the decision making tool.  

[busybeesbeehive]

Klout and ROI

Hello everyone! Hope you all are doing great! Have you ever heard of the fact that some recruiters hold contests among their employees to improve their Klout score? Recently I have stumbled across this term Klout in very good book (authored by Mark W. Schaefer) on one’s (online) Return on Influence (ROI); not return on investment by the way. This book was a text in our Social Media class at the University of Tennessee, Knoxville. The book outlines the interesting facts about whether someone is worthy of attention or not, and talks about how someone who has something valuable to say is recognized by this Klout score. 

It was really fascinating to know how social algorithms can predict the types of behaviors with regard to a person's consumption habits! Not only Klout, there are other platforms and websites like PeerIndex, BackTweets, Booshaka, Empire Aveune, Kred, My Web Career, PROSkore, ShopIgniter, Social Business Index, Social Mention, SocMetrics, Soovox, Sprout Social, Square Grader, TwentyFeet, Twitalyzer, Twitter Counter, etc. that measure one’s online influence. The list is growing every day. Schaefer briefly discusses all these popular platforms and websites on his book ‘Return on Influence’.

Here is a video on how Klout scores work, uploaded by Jim Carey, Medill IMC Program’s YouTube channel:

Don’t ignore your online influence, you might just get rewarded based on your online influence and it is no joke! Virgin America has provided free flights on its Toronto route based on peoples’ online influence! It decided to make those 120 people feel special by extending free flights! A person's Klout or PeerIndex score as a badge of social scoring really matters! Whether someone is an ‘Igniter’ or is a ‘Citizen Influencer’ could make the optimum use of the virtually free, global and instantaneous communication system available in today's world! These fundamental underpinnings of online influence are ultimately paying off by creating an online influencer a somewhat micro-celebrity!

Word of Mouth is the only kind of persuasive appeal that really works like no other form of human communication! I have learned so many useful tips from Mark Schaefer’s book ‘Return on Influence’. For example, the tip of ‘tapping into consumer emotion and inserting some entertainment value’, and also ‘the interesting fact about peoples’ impactful presence that continues to move virally’. Also 'honest human emotions' is what that could cut through the sea of clutter.

Here is the snapshot I have done on my very recent Klout score:

The foundation of the Klout commercial program is its Perks. The sponsors of Klout Perk packages offer exclusive offers to Klout high scorers. Examples include test drive, exclusive screening of movies, access to film festivals, access to new technology, free food, free airport lounge passes, free trips to exotic locations, and even free chair massages! 

Here is a YouTube video upload of the Klout Perks on Ricola by Ashley Elizabeth:

American Airlines extended complimentary airport-lounge passes to its passengers with high Klout scores in 2013 and who knows, with a high Klout score, you might just end up traveling free to the Caribbean!

Here is a fabulous travel video guide on Caribbean destinations, uploaded by Donna Salerno Travel on its YouTube channel:

I hope you enjoyed the travel video on the Caribbean Islands. Keep increasing your score on Klout, and be sure to check out the Return on Influence by Mark W. Schaefer! This book was the winner of a ‘Choice Magazine Outstanding Business Book of the Year Award’!

[thesocialadvisor]

Influence Marketing is hot and about to get hotter

Mark With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. And most are doing it wrong The post Influence Marketing is hot and about to get hotter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.          Comments * There definitely a growing interest in influence marketing and ... by Heather MacLean * By: Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks | Neuromarketing by Pronoun Power, Looong Content, Buffett's Billion, and More – Roger's Picks | Neuromarketing * […] an anecdote I recall from Webster in a recent podcast ... by Influence Marketing puts Salespeople into Marketing Hats - Sword and the Script Sword and the Script * Question for Tom on this one: the glasses retailer his wife ... by Frank Strong * Well I'm honoured and tickled pink. Means more than you can ... by Kaarina Dillabough * Plus 5 more... Related Stories * The slippery slope of influence marketing * A plan to earn your way into the hearts of Internet influencers * Your checklist for “safe” Influence Marketing * The do’s and don’ts of influence marketing with C.C. Chapman * 10 Strategies to Battle Content Shock   The post Influence Marketing is hot and about to get hotter appeared first on Twitter Tools Reviews. http://dlvr.it/5Mts6y

[boost4social]

Influence Marketing is hot and about to get hotter

Mark With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. And most are doing it wrong The post Influence Marketing is hot and about to get hotter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.          Comments * There definitely a growing interest in influence marketing and ... by Heather MacLean * By: Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks | Neuromarketing by Pronoun Power, Looong Content, Buffett's Billion, and More – Roger's Picks | Neuromarketing * […] an anecdote I recall from Webster in a recent podcast ... by Influence Marketing puts Salespeople into Marketing Hats - Sword and the Script Sword and the Script * Question for Tom on this one: the glasses retailer his wife ... by Frank Strong * Well I'm honoured and tickled pink. Means more than you can ... by Kaarina Dillabough * Plus 5 more... Related Stories * The slippery slope of influence marketing * A plan to earn your way into the hearts of Internet influencers * Your checklist for “safe” Influence Marketing * The do’s and don’ts of influence marketing with C.C. Chapman * 10 Strategies to Battle Content Shock   The post Influence Marketing is hot and about to get hotter appeared first on Twitter Tools Reviews. http://dlvr.it/5MtrN0

[boost4social]

Klout Founder says Lithium deal will propel new development

Mark Exclusive interview with Klout Founder traces his emotional journey with his start-up The post Klout Founder says Lithium deal will propel new development appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.         Related Stories * Reflections on social media power and influence * Klout innovation will power search engine results * The results are in: An experiment in social influence * Influence Marketing is hot and about to get hotter * Case study: ROI of social influence   The post Klout Founder says Lithium deal will propel new development appeared first on Twitter Tools Reviews. http://dlvr.it/5Fx7XH

[thesocialadvisor]

Klout Founder says Lithium deal will propel new development

Mark Exclusive interview with Klout Founder traces his emotional journey with his start-up The post Klout Founder says Lithium deal will propel new development appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.         Related Stories * Reflections on social media power and influence * Klout innovation will power search engine results * The results are in: An experiment in social influence * Influence Marketing is hot and about to get hotter * Case study: ROI of social influence   The post Klout Founder says Lithium deal will propel new development appeared first on Twitter Tools Reviews. http://dlvr.it/5Fx7Jt

[beccafuqua]

Return on Influence: A Reflection

I recently finished reading Return on Influence by Mark Schaefer. Let me just say this book was jam-packed with rich insight into social influence. I love the way Mark tells stories, and much of this book had me reflecting on my own social influence. 

I have definitely stepped up my social media game these past few months, but I still have a lot of work to do before I'm a bonafied citizen influencer! Although I still have a ways to go, I really enjoyed learning about measuring social influence and the marketer's benefit of that. 

Social Proof

I remember when Mark came to talk to us in class early this semester, he discussed this theory of social proof. I had been trying to conceptualize this for some time. We all constantly hear people bragging (or complaining) about their follower - to - following ratio, or how many friends (or fans) they have on Facebook, you know who I'm talking about. The most fascinating part of this theory is how with social media, anyone literally has the opportunity to assume the authority of social proof. And even more interesting, is how those who have social proof online, can have little to no influence at all offline.

Social Influence & Business Benefits

This concept of social influence, and now the tools that can measure influence, allow marketers and advertisers to precisely target those who they are trying to reach. Before this phenomenon, many businesses were hesitant to hop on the social media bandwagon because it was difficult to measure a return on investment. I mean, I understand where they were coming from, managing a social strategy is no easy task, but with where the world of social is going, you literally cannot avoid it. So, now that we have tools to measure potential publics' social influence, businesses can now advertise to and engage with those who can use their social proof to drive content and engagement with your brand. Now that's how you put the word target in target audience.