#roxy philippines

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Press Release: Embrace the Unknown

  Embrace the Unknown

Stay restless, stay curious. Roxy Philippines has just launched its latest campaign, Loving Lost.

Through the years, the Roxy girl has been known as the girl who’ll drop everything when adventure and wanderlust calls.

It doesn’t matter whether it’s a weekend beach trip or a weeklong escape during the holidays, the Roxy girl is game no matter what adventure is thrown at her.

Always chasing the epic moments that she’ll remember forever, the Roxy girl does everything in style -- donning bright and breezy pieces that are as fun and spontaneous as her.

But as times and seasons change, so do the Roxy girls. From being simple free spirits, they have become what is now known as multi-passionates. Whether she’s a surfer chick-college student-photographer-artist or an athlete-coach-marketing professional, the Roxy girl’s role may have evolved, but her wanderlust is something that continues to fuel her soul.

Since Roxy’s Loving Lost Campaign was introduced globally, multi-passionate Roxy girls have been taking the opportunity to pursue their passion to see the world and immerse themselves in different cultures as they fulfill their need to have a career – whether it’s corporate or something more out of the box, it doesn’t matter, the Roxy girl can handle it.

Juggling all these is what makes the Roxy girl the special type of girl that she is: never breaking, never one to conform. She marches to the beat of her own drum with awesome stories to share after.

Where are you headed this holiday season? Will you be going to the beach? Will you be going abroad and explore the big cities? Wherever you may be headed, let Roxy be part of your awesome adventure.

Follow Roxy Philippines on twitter, www.twitter.com/roxyphl, Instagram at roxyph, and like us on Facebook, www.facebook.com/roxyphilippines.

  The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Roxy in the Philippines.

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New video: Loving Lost, Roxy Philippines.

One thing I truly appreciate about the Roxy Philippines team is that aside from a love for surfing, every single wahine is passionate about something in her life whether its photography, music, travel, writing, yoga or simple healthy living. We lose ourselves in new experiences, ‪#‎LovingLost‬.

Welcome to the family Megan Gochoco and Lena McKenzie! Happy to have you two with us.

To echo direk Tamara: Many thanks to Dino/Chinky/Allan and the rest of the Roxy PH crew for supporting our passions and never forcing us to fit into a mold.

For more hit play on 

Roxy Loving Lost: North Swell Adventure from Tamara Benitez on Vimeo.

Directed and edited by: By the Sea Productions

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Lessons from the line-up

I very recently saw this quote "If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you." 

Over a weekend surfing in La Union maybe a month ago, I got tips on how to be a better logger from many different sources. Some them were much younger surfers who have only been surfing for a fraction of the time I have. And if I had a chip on my shoulder, I would have taken umbrage at the thought of these young pups trying to teach this cranky b*tch something new. But here's the thing. These young'uns? They really know more than I do. In the few years they've been surfing, they've become incredibly skilled and understand logging in way I am only beginning to. And the tips they had for me? Super helpful.  So yeah, take help when it is offered, and be thankful there are people who are looking out for you. And then, when a opportunity to pay it forward appears, take it.

"Knees together like a good Catholic girl." Photo by Allen Aligam. 

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Castaway: The Music Festival of the North

Castaway: The Music Festival of the North

  This summer, three of the hippest apparel brands – Quiksilver, Roxy and DC have teamed up with SM Pampanga to launch a must-see music event.

  Castaway is a first of its kind music festival wherein SM City Pampanga served as the fitting venue for one of the most exciting music-themed summer parties.

  Recreating the relaxed summer vibe of the beachside - from the fine white sand to the laidback look, guests were treated to a summer party to remember. Aside from the guest artists featured at the event, additional attractions at the party included fire dancers as well as top DJs who kept the party going  ‘til dawn.

                               By opting to hold the party within the city, it made it easier for guests to drop by and enjoy the festivities, most importantly, the awesome musical lineup – Up Dharma Down, Franco, DJ Ron Poe, Kjwan, Brownman Revival, Save Me Hollywood, She’s Only Sixteen, Run Manila, Jensen and the Flips, Indio I, Kiro, Dr. Flavor, and MC Boo.

  The event served as the perfect break for everyone who wanted to get away from all the stress of city living and enjoy a fun and entertaining weekend where they didn’t have to go too far or spend too much just to see their favorite bands.

  Effectively bridging the gap between music lovers and beach bunnies, Castaway created the perfect synergy wherein everyone was able to enjoy the best of worlds in just one hip event.

  As Quiksilver, Roxy and DC have always been popular fashion and apparel brands for the youth, it was only fitting that these three brands served as the main sponsors for Castaway. Showcasing the vivacious energy of the youth, all three brands were happy to support an event like this, as they also actively share this fun, youthful vibe through the various apparel and accessories that they carry.

  The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Quiksilver, Roxy, and DC in the Philippines.

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The lost files from the Roxy Zambales Vibe shoot. A weekend spent in search of sun, sand and waves. The very first official shoot of the Roxy Philippines lifestyle athletes. Hit play. :) 

Shot and edited by By The Sea Productions

Directed by: Tamara Benitez

Styled by: Nicola Sebastian

Production coordinators: Nicola Sebastian and Kage Gozun

Photography (stills) by: Hannah Reyes 

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Video: Nilbie Does Lefts/ByTheSeaProductions

Check out Roxy Philippines athlete and Siargao island local Nilbie Blancada make the most of tiny swell in Bali, Indonesia in this video from By The Sea Productions

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Roxy Dare Yourself Photo Challenge!

Introducing the #ROXYDARES photo challenge! 

Every week there will be a new DARE. Post your picture interpretation of each week’s DARE to Instagram & Twitter using #ROXYDARES. 

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Product Review: Test Driving the Roxy Zip-up Rashie

I like rashies. They keep me from burning AND add an extra layer of protection against jellyfish. I recently got myself the new Roxy zip-up rashie just in time for the La Union surf season. So far, so good. 

Pros:  - Easy to put on and take off - The neckline prevents that strange high roundneck tanline I sometimes get - Doesn't roll up  - Keeps me cool on really hot days  - The zipper front makes it easy for me to readjust my bikini top 

  Cons:  - Wax gets caught in the zipper (which makes washing a bit hard if you're fussy about removing all the wax). - During heavy wipe-outs, the zipper sometimes rolls down a tiny bit. 

The rashguard is available where Roxy items are in Metro Manila (not sure about Pampanga and Cagayan de Oro). 

Photos care of  Troy Medina (top photo) and Jeff Ganuelas of Moonshine and Saltwater Larawan (others).