RWBY's Trailers were... a problem in the making.
The way I see it, as somebody who didn’t even see them until after finishing Volume 1, the Trailers were something of a double edged sword.
On the one hand, they went beyond just giving us clips of an upcoming project edited together into a trailer. They were more akin to pilots for networks at a shorter runtime each where we got a taste for the show’s style or at least part of what they hoped to convey.
The Red Trailer was of a young girl alone in the snowy wild facing black beasts and having an epic battle. There was no dialogue, no voice actress at the time, but the kind of action expected of Monty Oum.
The White Trailer was of another young girl singing a beautiful song about what was likely her inner most conflict while we, presumedly, saw a flashback of her and a giant knight having an epic battle with powers that hinted at a magic system of sorts.
The Black Trailer showed a pair who were clearly renegades fighting “the man” for whatever reason only for the male partner to seemingly go a step too far. Tall, black and broody girl cutting the coupling speaks volumes, indicating that this is a falling out for her. What’s the reason? What were they fighting for? What’s she running from?
The Yellow Trailer showed a blonde bombshell straight out of any year’s top rated seasonal Anime and with the rack to boot. She looks good but busts the club manager’s boss before going Super Saiyan on the mooks and two twin girls. We also meet Red again who is her sister and sounds nothing like the moody goth we thought her to be.
Obviously, there was more going on beneath the surface since it only showed and told so much. It was meant to tease what was likely to come and more. Rooster Teeth and Monty Oum together had plenty of hype combined but it being on Crunchyroll to boot gained it more eyes than it… likely should’ve.
Because it was paired with the Seasonal Anime of its debut year, AniTube and AniTwitter did what it did best: make it their whipping boy just shy of SAO. There was no acknowledgement that this was a low budget, high concept web based animation from those that brought them Red vs. Blue. Outside of it being “sh*t.”
I won’t get into the weeds with them but they certainly set the tone to come. Shifting to the fans that the Trailers actually hooked in, Volume 1 would certainly throw many for a loop with a lot of things.
A Magic School premise.
Weiss being a mean girl.
The very cringe comedy (that has its web series charm, mind you).
And last but certainly not least, Jaune Arc.
Now I mentioned that I never seen the Trailer until after Volume 1. And… I feel like that’s why I felt such a disconnect with the common complaints at the time. Even so, when it was just the Trailers, many would-be fans found it to be a vertiable sandbox for pet ideas based on what little they could find.
Like, say, that masked edgy sword boy in the Black Trailer looked really important and perhaps was a “complex villain” in the making.
They invest so much of that to the point that when the actual thing comes out, disappointment on some level was inevitable. Whatever they envisioned was not going to be that, even if they came close, because, well, no one on the CRWBY was obligated to. This was their show, their story.
They didn’t set any of those tangential expectations. The burgeoning fandom just got too attached to what they’d made.











