Design Thinking - the vision
There is an upcoming acknowledgment that Design Thinking can create better companies or upgrade existing onces. I strongly believe in the added value of Design Thinking and define Design Thinking as bringing designer methods into business – by either having designers take part in the business process, or by training business people to use design methods. I hope we will see this increase in the coming years. Creating a bridge between business and designers helps both sides to understand the principle and importance of Design Thinking ultimately bringing their combined effort to a higher level.
I hope to see more firms using Design Thinking as a creative and strategic method. But it should not stay on the upper level of an organization, it should be the corporate value, thus the identity which is felt by everyone involved.









