#sans serifs

[baladestypographiques]

[hlfnyc]

RRL & Co. Furnishings found in Soho.

Ralph Lauren is one of the biggest American clothing/lifestyle brands in the world. I would expect no less from their logos for their companies especially shops found in Soho. The type mimics an older type that incorporates different typefaces and even sans serifs to create a logo. Some are serifs typefaces with very decisive ornate serifs while still blending all the design elements in the large flag/ logo/ store sign. The backwards "R" with the "L" is a great logo that incorporates a round serif that looks work like the rest of the flag. Then the second "RRL" in ornate serifs are very interesting. The little ear at the stem of the "R" and "L" as well as the decorative ampersand and "C" are very cute little details that are very Ralph Lauren style. His company has a distinguied reputation for great details in his design so like his clothes his chose for design in his branding is the same. The "3" is also quite beautiful, it's the kind of type you only see from much older types.

[theseaofsound]

Take the chapstick

Put it on your lips...

Why would you lie about how much coal you have?

Why would you lie about anything at all?

Oxford Comma, Vampire Weekend

[cantstopusingphotoshop-blog-blog]

Typography with Jo Spencer (Example 2)

This is the second instalment of the pictures that I took while we are out in Elephant and Castle to explore different fonts, types and texts that we see around us everyday.

Just as the previous post, this picture set has a strong incline towards sans serif text, with other examples of hairline and bracketed serifs. A lot of the older pub and library signs that we saw were in serifs, while the cleaner road signs, cafe, and urban music posters were done in sans serif text.

Interesting observation - When you think of the Strata, you think expensive and polished, yet most of their posters were done in Arial.