Scott Gerber, author, "Never Get A Real Job" 2011 INTERVIEW Happy Birthday to author Scott Gerber! https://youtu.be/ktgiQvRkbNE

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Scott Gerber, author, "Never Get A Real Job" 2011 INTERVIEW Happy Birthday to author Scott Gerber! https://youtu.be/ktgiQvRkbNE
Eight ways tech will change the way you search online
Artificial intelligence, augmented reality and virtual reality have all seen steady improvements during the last few years, which is opening up a host of options for designers. One ...
Happy Birthday Scott Gerber, author, Never Get A Real Job! 2011 PODCAST INTERVIEW
SCOTT GERBER audio excerpt: “Nobody even talks about why young people now more than ever need to be entrepreneurial. It blows my mind! What rock are these people living under?”
https://mrmedia.com/2011/01/who-needs-a-real-job-not-author-scott-gerber-interview/
Broken Promise
Face it: The “work hard, get good grades, and go to college to get a good job” philosophy is obsolete and completely irrelevant to our generation. Times have changed. Our mentors wanted us to apply their lessons to the world as they experienced it. They simply assumed that their way of life would continue; they didn’t get the memo that they were disconnected, out of touch, and living in a new world where a one-person business armed with an e-mail address and a mobile phone can rival captains of industry. (Actually, it was probably e-mailed to them, and they forgot to call us to ask how to open the attachment.) Today’s job market is virtually nonexistent because of explosive population growth, the overexpansion of educational institutions, and the effects of globalization. There were only a few million students enrolled in U.S. institutions when our parents went to college. There are more than 19 million today—not to mention millions more taking classes part-time or online. Similarly, our parents weren’t competing for jobs in a global marketplace when they graduated. Like our grandparents, they mostly worked jobs within their local communities—in a time before the Internet—when local consumption was high and the country still produced its own products. Today, many of us don’t graduate from college to seek out local employment; instead, we compete globally for jobs as assistants to assistants who recycle data and produce nothing of real, tangible value. Bottom line: We were promised more, and expected more as a result. By the time we discovered our dream jobs were imaginary, it was too late
10 Tips for the First-Time Business Owner
Advice from a young entrepreneur in the trenches BY SCOTT GERBER "I write Entrepreneur.com 's Young Entrepreneur column because I believe there are far too few resources directly addressing the nonacademic trials and tribulations young entrepreneurs face along their journey. Whenever possible, I encourage up-and-comers and established entrepreneurs to mentor the next generation of dream-seekers; for it is this insight and insider education that will provide the foundation for the entrepreneurs of tomorrow. With that, here are 10 pieces of advice that I wish someone had given to me before I launched my first venture. Focus. Focus. Focus. Many first-time entrepreneurs feel the need to jump at every "opportunity" they come across. Opportunities are often wolves in sheep's clothing. Avoid getting side-tracked. Juggling multiple ventures will spread you thin and limit both your effectiveness and productivity. Do one thing perfectly, not 10 things poorly. If you feel the need to jump onto another project, that might mean something about your original concept. Know what you do. Do what you know. Don't start a business simply because it seems sexy or boasts large hypothetical profit margins and returns. Do what you love. Businesses built around your strengths and talents will have a greater chance of success. It's not only important to create a profitable business, it's also important that you're happy managing and growing it day in and day out. If your heart isn't in it, you will not be successful. Say it in 30 seconds or don't say it at all. From a chance encounter with an investor to a curious customer, always be ready to pitch your business. State your mission, service and goals in a clear and concise manner. Fit the pitch to the person. Less is always more. Know what you know, what you don't know and who knows what you don't. No one knows everything, so don't come off as a know-it-all. Surround yourself with advisors and mentors who will nurture you to become a better leader and businessman. Find successful, knowledgeable individuals with whom you share common interests and mutual business goals that see value in working with you for the long-term. Act like a startup. Forget about fancy offices, fast cars and fat expense accounts. Your wallet is your company's life-blood. Practice and perfect the art of being frugal. Watch every dollar and triple-check every expense. Maintain a low overhead and manage your cash flow effectively. Learn under fire. No business book or business plan can predict the future or fully prepare you to become a successful entrepreneur. There is no such thing as the perfect plan. There is no perfect road or one less traveled. Never jump right into a new business without any thought or planning, but don't spend months or years waiting to execute. You will become a well-rounded entrepreneur when tested under fire. The most important thing you can do is learn from your mistakes--and never make the same mistake twice. No one will give you money. There, I said it. No one will invest in you. If you need large sums of capital to launch your venture, go back to the drawing board. Find a starting point instead of an end point. Scale down pricey plans and grandiose expenditures. Simplify the idea until it's manageable as an early stage venture. Find ways to prove your business model on a shoestring budget. Demonstrate your worth before seeking investment. If your concept is successful, your chances of raising capital from investors will dramatically improve. Be healthy. No, I'm not your mother. However, I promise that you will be much more productive when you take better care of yourself. Entrepreneurship is a lifestyle, not a 9-to-5 profession. Working to the point of exhaustion will burn you out and make you less productive. Don't make excuses. Eat right, exercise and find time for yourself. Don't fall victim to your own B.S. Don't talk the talk unless you can walk the walk. Impress with action not conversation. Endorse your business enthusiastically, yet tastefully. Avoid exaggerating truths and touting far reaching goals as certainties. In short, put up or shut up. Know when to call it quits. Contrary to popular belief, a smart captain does not go down with the ship. Don't go on a fool's errand for the sake of ego. Know when it's time to walk away. If your idea doesn't pan out, reflect on what went wrong and the mistakes that were made. Assess what you would have done differently. Determine how you will utilize these hard-learned lessons to better yourself and your future entrepreneurial endeavors. Failure is inevitable, but a true entrepreneur will prevail over adversity." I am not sure whether I agree with all the above points, such as, to some extent I think that venture capital can be the way to go especially with larger projects. I do think that one may be able to start a business out of nothing, nonetheless there are times where you are going to need financial help in order to make big dreams flourish. Scott Gerber does touch on very important key aspects I do think entrepreneurs should take into account; do what you know, keep track of your own money (spending wisely in your own life), focus on the goal (do not be a jack of all trades), stay healthy (being sick wastes so much time and energy!), and express what you are doing in less than 30 seconds (people are beings of instant gratification). Overall the above article encapsulates the ways in which one can increase their chances of being a successful entrepreneur, despite the unpredictable nature of the game. Olivia X
Gary Vaynerchuk: The Hardest Working Man in Social Media
Staten Island native Scott Gerber corners Gary Vaynerchuk the wine and social media entrepreneur for a heart-to-heart talk about life, Twitter, and the most valuable thing in business.
http://www.inc.com/scott-gerber/founders-forum-gary-vaynerchuk.html?utm_medium=twitter&utm_source=twitterfeed
Social Media Marketing Advice From Scott Gerber by OPEN Forum
This video was found on www.openforum.com
Checking Up on Your Business - Cont'd
Last week I gave some tips Scott Gerber provided on Inc.com regarding the need for a periodic business check up. Well, here are some additional tips he gave that I didn't include:
Be mindful of employee morale. If employees are unhappy, they become less productive, less patient with customers, less sales-oriented... You see the trend here. If you notice a downshift in employee morale, get to the root cause by asking questions. The converse is, if you notice a surge in increased employee morale, find out why. Whatever it is, see if you can bottle it for the future. (Or at least make it part of how you do business.)
Assess your goals and objectives against your strategic business plan timeline. Are you on track? Are you ahead, behind? Why? Remember, a strategic plan is a living, breathing document. (This is figurative. If it really does do that, run like the dickens!) The purpose is to help you focus on your core competencies and be proactive in your market. Tracking your performance can help you identify market, industry trends and other developments that could help or hinder your business long before your competitors see them.