Storyboard for Seapack & Budweiser Beer Battered Shrimp
Client: Seapak

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Storyboard for Seapack & Budweiser Beer Battered Shrimp
Client: Seapak
I Am Rich’s
Name: Mike Tait
Title: Human Resources Manager
Years with Rich’s: 4
Location: Rich’s Murfreesboro Manufacturing Facility(Tennessee)
Favorite Rich’s product: SeaPak Shrimp
Favorite hobby: Enjoying every minute with my seven grandchildren and that’s all the hobby I can handle right now.
Proudest moment at Rich’s: Being hired. It took me a couple of months to realize this, because of the culture – it is very different, in a positive way, from the culture at other major companies where I’ve worked. It took a while to accept it was real. It is amazing what the Rich family has accomplished and how they continue to maintain a small family culture throughout the company. I’m proud to be part of the team.
Next big personal or professional goal: Continue to support our team. I’ve always been a plant-level person. The manufacturing floor to me is where the excitement and challenges will always be. I started my working career on a production floor and I started my HR career in a production plant. I would not want to be anywhere else. My goals are to continue providing support to all associates, to help them achieve their personal and professional goals and also to help our plant continue to achieve success.
Featured Dish
Our consumer brands are always looking for new ways to make life easier for shoppers. This January, Rich’s-owned SeaPak launched Selections, a line of lighter, better-for-you frozen seafood, to do just that.
Now available at grocery stores nationwide, the five new Selections items are low-calorie, minimally processed and hassle-free, and include some of America’s favorite types of seafood, such as shrimp, salmon and crab. All but the crab cakes are gluten-free and do not contain any artificial preservatives, colors or flavors.
Coupon: $0.75 off any one SeaPak product $0.75 off any one SeaPak product SeaPak couponFoods Exp: 2017-03-26
Featured Dish
Rich’s-owned SeaPak Shrimp and Seafood Co. produces a variety of high-quality frozen specialty seafood products, including clam strips. A consumer favorite, SeaPak Clam Strips are tender, hand-shucked, oven-crispy clams – perfect for topping chowder or pizza and also delicious as a snack by themselves.
Featured Dish
Rich’s very own SeaPak Shrimp & Seafood Company recently launched its Lighthouse Selections lineup of shrimp-based products as a way to meet the demands of health-focused consumers across the U.S.
Made from sustainably certified, farm-raised shrimp, each of the three items under the new line is gluten-free, contains fewer ingredients than traditional frozen seafood products, and is also free of trans fats, additives and preservatives.
The three items launching under the new Lighthouse Selections sub-brand – Shrimp & Veggie Griller, Creamy Garlic Shrimp, and Marinated Shrimp – can be prepared with ease and are designed to be grilled, baked or sautéed.
The Cleanse Continues with Unexpected Shrimp Tacos
The Cleanse Continues with Unexpected Shrimp Tacos
Continuing “the cleanse” I decide to head down to the dungeon, oops, I mean the basement, to see what I can toss out. I dread it because 99% of what is down there belongs to the husband and I try not to touch his stuff. He does not aspire to my minimalist personality, but I note his piles are very organized. Maybe he is coming around to my philosophy about stuff. As he sorts through his piles may…
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Client: SeaPak Shrimp & Co.
Agency: Scout Marketing
Created and managed content on Facebook, Twitter, and Instagram
Presented monthly social content strategy
Assisted in creating social media ads and promotions.
Performed extensive research via social listening tool Oracle SRM, BrandWatch, Simply Measured
Created social analytic reports and adjusted social media strategy based on findings
Handled account: Dec. 2014 - Nov. of 2015