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DesignBoom: along with personality what else does a brand need to be recognized? Wolly Olins: there are many things but something that’s very important is authenticity. you can see people gravitating towards brands that openly talk about their authenticity – especially in the food market.
http://www.designboom.com/design/interview-with-wally-olins-of-saffron-brand-consultants-02-20-2014/
Mekanism, a creative advertising agency, put together a socially driven campaign for Samsung's digital camera. They sent their crew out on a road trip across the US armed with the camera. Real stories, encounters and people become part of the experience, as Mekanism's team posted their adventures on social media. This caught my attention on a couple of levels. Not only is it an engaging way to see how the camera actually performs, but it also appeals to the documentarian in me.
For people that want to learn more about what I shared regarding team roles at the Serv Club, check it here!!
There is a debate in services about what and how much the consumer should be responsible for as part of the service delivery system. On one side you have the "co's" (co-create, co-consumer, etc.), the other side is the do-it-for-me. But the third side, is an independence consumers seek to be empowered to do things themselves - the follow article (and now book) talks about this trend.
Changes in the economy have had the surprising effect of making the manual trades more attractive as careers.
Mapping a business process is an effective way to understand how an orgranization operates both internally and externally. Our group is creating such a map for the Collaborative Learning Center at SCAD. Based on our interview with the CLC staff, we have created a high-level AS-IS map that shows the inputs, outputs and decision points for key activities that happen over the course of a projects life.
Our next step is to refine this high-level AS-IS map based on input from the CLC staff, and choose key activities to map out in more detail. From this, we will design solutions that will create a more efficient process.
Communities are built and thrive not just on the physical spaces and facilities but also through their connectedness to the digital world. It is at this intersection that designers can bring useful thinking to bear; particularly as the maturing service design industry readies itself to attack the public service issues that dog many cities
http://www.designweek.co.uk/industry-voice/smarter-cities-need-design/3037790.article
"Smarter cities need design" says Jim Northover in his for Design Times. The relationship between public services and service design continues to grow, and Helsinki will be the city to watch and learn from as they are in the process of recruiting three "City Designers" to work with the city staff.
A quick post for where service designers would be invaluable but are rarely found.
