The funny thing about being a therapist on algorithmic social media is that I always end up with a solid two dozen “mental health hacks” ads a day. And because they’re appealing to people based on a sort of sense of mystical relief from ailments, they always try and cite famous therapists. So I’ll see an ad for some kind of mental health AI thing and the add says “Jung said wholeness is attained through a process of “individuation” and scientists at Yale just unlocked the secret to how it works: Our AI will tell you how to live!” and even before I write the whole thing off because of AI I’ve already written it off because who gives a fuck about what Jung thinks? That guy can suck the farts out of my ass, he’s only better than Freud in the way Pepsi is different from Coke. “Jung talked about” Jung talked about a whole bunch of stupid shit. Shut the fuck up and stop wasting our water.



















