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Purple Reign Review

Purple Reign, Future 

1-17-16, Genre Hip hop

Travis Breese, beachandtmusic

When Future looks in the rearview at 2015, he will see the year he rose to the top of the game. His blend of filthy drug and lust themed lyrics delivered in an intensely emotional style, complemented by house collapsing beats from his producers took the hip hop world by storm in 2015 and we’re not ever letting go. After three solo projects, Future teamed up with Drake to create What a Time to be Alive, and ended 2015 on one of its highest notes. 

As 2016 began, a late night tweet from Future declared there would be a mixtape coming the following day, Purple Reign. Fans scurried to Dat Piff and Soundcloud to get a taste of the tape with a few questions. Now that Future had ascended, would he ease back and change his style? Did this work have a direct inspiration like some of his other work?

The tape is layered with classic trap bangers that we have began to expect from the southern duo of Future and Metro Boomin. Filthy, spooky instrumentals characterize tracks such as “All Right” and, “Never Forget.” Future uses these to unleash his bars about the lavish life he can indulge in when he wants to. “Them Jewish lawyers and accountants that’s the life that I know,” is a cheap shot but a classic line that has already become a fan favorite. A highlight of the project is “Inside the Mattress,” with production by Nard B that finds a medium between classic hip hop and trap. This caught me by surprise though because you can hear the effort that went into this beat, but because of the lighthearted vibe it gives off, it doesn’t embody a classic beat Future would use. 

 The other thing that Future tries to do with this tape is access his sensual side, as he often does. We can hear this on the cuts, “Drippin,” “Perkys Calling” and, “Purple Reign.” Hendrix gets away clean on most of these songs but his singing on “Drippin” is not passable, the nasally high pitched sound is one that you don’t want to revisit. “Perkys Calling,” is a captivating ride where Future lays out how codeine beckons to him in his dark times, “Everything around me turns to fast food,” is a bar when we see Future at his most vulnerable.

From a strictly musical standpoint, this project was a success. When you put the project in context with all of the work that Future has released in the past 12 months, it stacks up, but doesn’t exceed it. I enjoyed this mixtape and will revisit it many times, but it would do Future well to revisit some of the inspiration he used for his early work like Honest because I think he is near the end of the line with these themes. 7.5/10

[uscfraternities]

USC Sigma Nu's

Fratlantis 2013

[songsfromlastnight]

Bouncin on My Dick // Tyga

Well ok this isn't exactly a feminist anthem but it's just so catchy! Oh frat parties....

[orweregonnagodowninflames]

a little too drunk to study