You know what they say: "There's no such thing as too many tools." Technology can be a great tool for your organization, especially for business development. However, I firmly believe that technology should never replace human interaction.
Technology can be seen more as a facilitator when it comes to your B2B efforts. Just remember, don't let technology make the initial connection for you. Let the person behind the keyboard convey the passion that inspired your work and garner interest from potential funders.
I've found that connecting with funders on a personal level can help you advocate for your cause. By doing so, you'll be able to show your passion for the work, which may help you get a better understanding of their decision-making process. While technology is great at helping you get your message across in an informed and organized manner, nothing beats a face-to-face meeting. By all means, use technology to its fullest potential, but remember that people are still the most important resource out there. -Shonique