The kinds of countries we prefer are good countries. We don't admire countries primarily because they're rich, because they're powerful, because they're successful, because they're modern, because they're technologically advanced. We primarily admire countries that are good. What do we mean by good? We mean countries that contribute to the world in which we live. Countries that actually make the world better, or safer, or richer, or fairer. Those are the countries we like. This is a discovery of significant importance. [...] In order to do well, you need to do good. If you want to sell more products, if you want to get more investment, if you want to become more competitive, then you need to start behaving. Because that's why people do respect you and do business with you. And therefore, the more you collaborate, the competitive you become.
Which country does the most good for the world? | TED talk by Simon Anholt (x)
This is an excellent talk, and it actually gives an answer to the title question. The answer might surprise you. The website with the actual database is here (x). It has been updated since that talk (June 2014) and the up to date answer is less surprising. But still.











