Mar 6, 2012
Simple Context is the New King.
Marketers who still believe 'content is king' are simply not observing the information overload the world is going through today. Smart marketers know that today "Content is king, context is queen." Context is the interrelated conditions around when and where your content is presented. How and when people consume content is now considered as relevant as the content itself. But that's not enough any more. Here's what works best...
Brilliant marketers are crushing it by presenting their content in the correct context... while keeping their message as simple as possible.
C̶o̶n̶t̶e̶n̶t̶ ̶i̶s̶ ̶K̶i̶n̶g̶. C̶o̶n̶t̶e̶x̶t̶ ̶i̶s̶ ̶K̶i̶n̶g̶. Simple Context is King. Simple sells.
Art Jonak