Nov 6, 2015
Soon consumers in the US will come a lot closer to knowing what's in the food they buy thanks to a new standard being introduced by the Grocery Manufacturers Association. Starting in 2016, you'll see branded products with a smartphone-readable bar code (called a QR code) printed right on the packaging. These barcodes can link consumers to websites containing far more information than could ever fit on a product's packaging. The new standard - called SmartLabel - can be scanned from any smartphone, without the need to download a special app. In addition to product and brand information, the SmartLabel can provide information about whether the product contains allergens and GMO's.