Jun 2
SmartMedia Technologies Scales SmartPoints™ to Turn Loyalty into a Global Payments Network
➤ SmartMedia Technologies is transforming loyalty programs by tokenizing points into programmable digital assets via its SmartPoints™ protocol, enabling them to function as a global payment network. ➤ The protocol allows for instant redemption, cross-program transfers, and yield-bearing rewards, supported by institutional investors like Janus Henderson for reserve management. ➤ With partnerships including Visa and Huntington Bank, SmartMedia aims to unlock significant value from the estimated $300 billion annual loyalty market and bridge TradFi and Web3 payment rails.