xiao zhan @ wo men MV story creation notes
After a year, I finally have the opportunity to share the story of Xiao Zhan's new album's first hit "We" MV. Storyboard creation notes.
Story overview and world view setting.
The story takes place in an abandoned world forbidden area buried in yellow sand in the near future, full of experimental ecological boxes and broken pipes, suggesting the desolation after the collapse of civilization. The ecological box preserves the specific emotions of "people" like laboratory specimens. These "I" mechanically repeat fixed emotional actions (angry roaring and smashing glass cups, sadly squatting in the corner and crying, and constantly struggling when being submerged in water). I watched every "I" in the ecological box and said goodbye to these "we" by burning them. When leaving, there was an "I" who called for help from me, and I found that he was not a repetitive mechanical "I". His despair made me empathize. When I opened the ecological box to take him away, he showed the hidden weapon and stabbed me, and then locked me in the box with his backhand. I looked at the burning ecological box and finally became "we".
The story explores the dilemma of "universal good people". As shown in the MV, I, numbered "Hope", escape from the eco-box, and return to the forbidden land to bid farewell to all the different "I", and finally I am trapped by "despair". The mutual transformation of HOPE and DESPAIR reveals that the two are essentially two sides of the same coin.
When creating the atmosphere of the storyboard, Director LIN tends to use some stylized scenes to approach the dark aesthetics of "Blade Runner 2049". At the same time, under the high contrast between costumes and props and the environment (such as the white eco-box and the dim environment), the "artificial sense" and "experimental" are strengthened to present the proposition that the author wants to explore when the self becomes an object, the spiritual and emotional dilemma of contemporary human beings. PS: It is precisely because of the science fiction theme of "We" and the empowerment of the full-process production framework of the film industrialization given by Party A that this music science fiction film concept album full of visual tension can be released. Respect Brother Zhan and the talented Director LIN.
