Social Imaging
Digital technology has made our lives easier in many ways. For instance, I can remember taking photos with my Fuji camera, bringing the film to the local pharmacy to get developed and sifting through the photos an hour later, chuckling over the ones you would dare not put in your photo album let alone share amongst friends. Although cumbersome in delivery by modern standards, this process was fundamentally private and you had control over your images.
(Old Film Processing 2006)
In stark difference, images today are taken and uploaded to social media in a few clicks. Mobile devices and software have become so advanced, making the capturing of images effortless. Photo sharing has become all the rage and commonplace amidst users of social networking sites. A Deloitte Global report in fact predicted that during 2016 about 2.5 trillion photos would be shared or stored online (Deloitte 2017).
There is none more popular social networking site than Facebook for distributing and shaping digital images. It has become synonymous with mobile technology and seen as necessary as a smart phone or email (Hand 2012, p. 174). I admit to posting a photo or two on Facebook. It’s usually done with some degree of trepidation because it’s there for the whole world to see! Therefore, I can only control who sees my images to a certain point. Facebook is after all, is a public platform, and that allows other users to view your profile and images. What gets under my skin is tagging and being tagged on Facebook.
Does the world really need to know that I looked like Iva Davies back in 1986? Sure enough, it’s humorous and most of you will laugh just as I did, but to what at what point does tagging someone or being tagged stop being funny? I know that I am always self-conscious if I am out at a social gathering. I can’t control what images are taken let alone what is posted on social media.
With the rapid spread of mobile devices there is always someone there to capture that embarrassing or unflattering image (Hand 2012, p. 176), and it is just as likely that they will post it and tag you on social media without considering your thoughts or feelings (Hand 2012, p. 177). Relatively speaking, it is safe to say we really don’t have any control of what goes onto social media,
References
‘35mm Colour Film Processing & Developing’ [image], in Old Film Processing 2006, Film Processing, Old Film Processing, viewed 2 February 2017, <http://www.oldfilmprocessing.com/35mm-bw-colour-Negative-Film-Processing.asp>.
Deloitte 2017, Photo sharing: trillions and rising, Deloitte, viewed 3 February 2017, <https://www2.deloitte.com/global/en/pages/technology-media-and-telecommunications/articles/tmt-pred16-telecomm-photo-sharing-trillions-and-rising.html>.
Hand, M 2012, Ubiquitous Photography, Polity Press, Cambridge.
Sebastian Maniscalco 2014, Taking A Lonely, 20 December, viewed 3 February 2017, <https://www.youtube.com/watch?v=W1HGe6TEYHY>.











