#socialmediaprofessionals

[sheblondeswede]

Things I look forward to: Annual brunch visits with Aussie legends. #awesomeaussieaugust #intercontinentalfriends #coronado #socialmediaprofessionals #brunchtime (at Coronado Ferry Landing)

[totalvisionenterprise]

Embrace the Hate it fuels Success. 👏💥🔥 My journey has Rebooted Again and the ☁☁is being Pushed to New Heights. In so many ways since Teakwood Place (#Jacksonvillenc) I've had to experience so much Negativity and bad "Mouthing". From an early point in my life where my Bro and I were considered and told we were "Tolerated Relatives & not Family" {I don't forget Shit}. WE GOOD and Evolving....To Former friends or Frenemies speaking negatively, wishing bad on my Success even Wishing Death in Whispers.. .Still Standing...Still Pushing...and YOU Still didn't stop Nothing..Just got Better!! Continue to Push your Cloud, #Pushers Time to WIN #entrepreneurship #entrepreneur #smallbusiness #owner #socialmediaprofessionals #socialmediapresence #creator #liveauthentic #todaymattersmost #todaymatters #bealeadernotafollower #inventor #inspiration #motivation #thecloudpusher #tventrp #streethustler #hustletheHustle #makemoneyfast #smallbusinessowner #millenial #drivenbypassion #passionsuccess #passiondrivessuccess #passiondrivesme #getaheadstart (at Detroit, Michigan)

[thesocialtalks]

6 Under-appreciated Skills for Social Media Professionals

Although this article is 2 months old, as soon as I saw it, I knew I had to write a blog post about it. If you are like me, some of your friends or family members don’t exactly understand what what social media marketing is. Sometimes your family members might think that you play around on Facebook all day, or that you’re scrolling for funny videos on YouTube throughout your entire morning. However, this is not the case at all. Evan LePage, a blogger from HootSuite shared a great article which expresses 6 of the under-appreciated skills that social media professionals acquire that go unnoticed. For the social media professionals or for some of the people that might not understand all that goes into social media marketing, this blog post is you.

LePage writes “being a social media professional means wearing a lot of hats, from writer to analyst. While people outside the industry might not see it, people in social media need to have a wide array of skills to succeed- far more than your casual social media user.”

Whether your just entering the field or have been in the career of social media, here are the six skills LePage states to practice that will make you more effective at your job.

1. SEO LePage states “Search Engine Optimization, or SEO, is an essential skills for many web professionals. Bloggers, web developers, copywriters, and even designers need to take into account how their work will rank in search.”

LePage states “SEO is actually a very under-recognized part of social media success. The two fields are related in several ways. First, Google uses Twitter to discover new content. Google gathers pages during its crawl process and then creates an index, so we know where to find things when we’re searching for it. This process can take some time however, and Twitter has the potential to speed up that process. Content that has generated a lot of traction on Twitter, from retweets to shares, can cut the time it takes Google to find your content. This is important for SEO because the faster you can get your content indexed, the faster you’ll get rewarded through organic traffic to your site.”

“You can also boost your rankings with the help of your social media influence. Google will rank your blog posts and website higher if it sees that you are a credible source, and social media influence is a factor in determining it.”

These are just two of many examples of how social media affects SEO, all of which are a great reason for social media professionals to build their SEO skills and gain more experience.

2. Writing Most social media professionals don’t see their work as writing, however, it is. The Tweets, Facebook post, Instagram captions, and other short blurbs that occupy most of their day are mainly just brushed off to the side as part of social media and something that anybody can do. Which in a sense is true, however, the key is that anyone can be good at social media… if they work at it.

LePage states “most social networks inherently involve writing. Even the most visual networks, like Pinterest, Instagram and Youtube, require you to write titles and captions. Whether you believe it or not, a well-written caption can make a massive difference in the success of your photo. The same can be said of your video title and description. Knowing how to use active verbs, or use language that incites an emotional reaction, can really affect the share-ability of content.”

Basic training in writing can open several doors for social media professionals. When it comes to content sharing and promoting your blog post, this is a great asset.

3. Analytics and revenue tracking Analytics play a major role is social media management. Every social media professional should know how to track their social media progress and mentions, likes, comments, and the amount of clicks they get on the urls they share. However, a more advanced form is tying your social media activity into actual revenue which is important.

LePage says “Using a tool like Salesforce, social media professionals can tag all the links they share on Twitter, Facebook or any other social network. These tags act as a starting off point which will later allow you to attribute the leads or revenue gained from anyone who filled out your form, downloaded your app, or bought something from your online store. When you can attribute revenue back to individual social media messages, you gain valuable insight into what content works for sales purposes. You also have data which proves your value to your business or organization.”

Learning the ins and out of popular analytics tools like HootSuite, Salesforce, Google Analytics, Twitter Analytics and more can make a major impact as you start a new social media job or ramp up your existing social media job.

4. Photography Photos are now an essential part of social media. People expect social media message to be accompanied by a shareable image or photo. Social media networks such as Instagram, Pinterest and Snapchat are built on this premise. For this reason, photography is a great skill to have.

If you have basic photography skills, and can use photography skills even from a mobile device that is a great skill. People want well lit, beautifully laid out photos that focus on an interesting subject or shareable matter. It is important to use original images and not just stock photos from the Internet. This is why basic photography skills are a great asset to have.

5. Photoshop Being able to edit and improve photos will help them stand out and be more shareable on social media, this is more than just putting a filter on your Instagram photos. LePage states “Photoshop skills allow you to emphasize the best parts of a photo, add text where appropriate, and make composite images, among other benefits. When you share content to social networks, great visuals help you stand out amongst the flood of information. Photoshop can take even average photos to that next level.”

Photoshop also allows you to have photos that meet the optimal size of various social media networks. LePage states “Photoshop is an investment, both in its cost and the time it will take you to learn how to use it (there are innumerable tutorials online), but it’s an investment that will pay off very quickly in increased followers and social shares.”

6. Project Management Social media often goes hand in hand with marketing. Many look at social media as just a promotional tool, however social media professionals know that this isn’t the case. Even though social media professional do handle promotional tools, they’re also stand alone entities with their own goals to meet and project to get them there.

LePage states “Someone needs to oversee all the elements of social media campaigns. These include the visuals or videos, the branding, the language, any paid promotions, the tracking and analytics, and the scheduling, among other tasks. While anyone can run a social media campaign, having the extra project management knowledge can mean the difference between a basic success and an absolute hit.”

There you have it, there is much more to social media than most people think. These six helpful skills will help successful social media professionals and social media professionals just starting out. Let you skills be known and embrace them, also let others be proud of your accomplishments and let them know there is more to social media than what they think.

Don’t forget to follow my Twitter page at: thesocialtalks 

and my Facebook page at: The Social Talks 

[emmasattin]

http://youtu.be/Pj8dgWpTPww 21 Days of Positive Thinking ~ Day 2 #EmmaSattinKMX #KwizmatixINK #SocialMediaProfessionals #SharingIsCaring

[emmasattin]

21 Days of Positive Thinking ~ Day 1 ~ #EmmaSattinKMX #kwizsmatixINK #SocialMediaProfessionals

[emmasattin]

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[pchapmankmx]

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