#societysop

[ditchfashion]

It's all about building each other up, no time for rest, S/o to the @genreboxproductions camp - @thederhon & @duckling156 #BehindTheScenes #PhotoShoot #ZionRootsWear #VandalCollective #SocietySop #PopularDemand #GoldenDenim #DitchFashion (at Still Trapping 💯)

[ditchfashion]

The Fastest Lane To Success Is Only Accessible When You Are Riding With Your TEAM - #EntrePROneurs #BTS #PhotoShoot #VandalCollective #SocietySop #PopularDemand Team: @Sykaflo @ThisLionCahTame VideoCredit 🎥: @DitchFashion The season is going to be nice #DitchFashion #TrinidadAndTobago #PortOfSpain #AboutiqueMall #YourTeeIsTalking (at In The TrapHouse 💴💵💷)

[jarenglover]

Culture: It ain't hard to tell

There is something special about creating value and products on your own terms. Especially in a time when my generation wants to grow and have an intimate relationship with their brands digitally and offline. It doesn't help that business analytics don't have a way to measure social and culture impact. History shows us however, that when properly performed, the impact is felt in the bottom line. This is why being of the culture or student of the culture will always trump culture vultures. 

The infamous Ron Johnson once said: 

For most stores, moving from a transaction mind-set—“how do we sell more stuff?”—to a value-­creation mind-set will require a complete overhaul.  - Ron Johnson (HBR) 

I am bullish on retail in general. The job market is trending in the right direction (for some folks anyway). Nonetheless, the competition will be more fierce than ever making margin protection the number one rule to survival. Effective e-commerce over the next decade will separate the winners from the losers. The irony of the e-commerce and physical retail juxtaposition is the fact they are NOT mutually exclusive. I envision successful brands will be built upon omni channel distribution.

I was recently in Central America traveling across Guatemala and Belize with the astute marketer juliusbryant.  We decided to create some original content while we influenced the local culture with some of our own culture. Given the content of the post, it is only fitting that the photos below embrace two brands that are executing on quality, authenticity, and distribution through multiple channels.  

  Lake Atitlán, Guatemala xx SocietySOP xx VSCO

Flores, Guatemala Surprise Party (Kevin xx Jabari) xx VSCO

Miami, FL xx SocietySOP xx xx VSCO

What is super interesting is the trend of some "non-digital" brands moving completely to the digital platforms where as digital brands ( buzzfeed buying a studio) are generating content in the offline world. 

So the real question is which of the two types of companies will accomplish the balance or pivot best? Tweet me at @JarenGlover

P.S.  I have been spending quite of a bit time learning about distributive systems, CoreOS, and Docker.

one love,  Jaren Glover

[ditchfashion]

Woke up and started doing the #ShmoneyDance when I realized I was bless with another day of life 🙌 #GiveThanksAndPraise for life 🙏 #SocietySop #PopularDemand #DitchFashion #TrinidadandTobago #PortOfSpain #AboutiqueMall #YourTeeIsTalking

[ditchfashion]

0 to a 💯 real quick 💨💸💸💸 #PopularDemand #GoldenDenim #SocietySop #SkyCulture #BoogerKids We got it #DitchFashion #TrinidadAndTobago #PortOfSpain #AboutiqueMall #YourTeeIsTalking (at DitchFashion)