Jun 18
The software-defined vehicles market was valued at USD 305.0 billion in 2025, and projected to reach USD 3099.2 billion by 2035, growing at
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The software-defined vehicles market was valued at USD 305.0 billion in 2025, and projected to reach USD 3099.2 billion by 2035, growing at
LG Shares Surge on Google Android Automotive Bet as Investors Revalue Auto Unit
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What Are the Key Trends Shaping the Europe Connected Car Market?
Connected Car Market is evolving rapidly as new trends in automotive connectivity, digital services, and autonomous driving reshape the transportation landscape across Europe. The growing adoption of smart mobility solutions is transforming traditional vehicles into highly connected digital platforms. The Europe Connected Car Market was valued at USD 3,369 Million in 2024 and is projected to reach USD 9,638 Million by 2030, expanding at a CAGR of 19.7%.
One of the major trends driving the market is the shift toward software-defined vehicles. Automakers are increasingly focusing on vehicle software ecosystems that allow continuous updates, feature upgrades, and personalized driving experiences. Over-the-air (OTA) updates are becoming standard, enabling manufacturers to improve vehicle performance without physical servicing.
Another important trend is the integration of advanced driver assistance systems (ADAS) and semi-autonomous driving features. These systems rely heavily on connected technologies to ensure real-time decision-making and improved safety. Features such as adaptive cruise control, lane-keeping assistance, and automatic emergency braking are becoming widely adopted across European vehicles.
Europe Connected Car Market statistics indicate increasing consumer demand for in-car digital services such as entertainment streaming, navigation apps, and voice-controlled systems. Automakers are partnering with technology companies to enhance in-car ecosystems and provide seamless digital experiences.
However, the market also faces restraints such as high infrastructure costs and regulatory challenges. Developing secure and scalable connectivity systems requires significant investment. Additionally, compliance with strict European data protection laws is essential for ensuring consumer trust and system reliability.
Despite these challenges, continuous innovation and strong consumer demand are expected to sustain market growth. The Europe Connected Car industry is set to become a key pillar of the future mobility ecosystem.
How is Software-Defined Architecture Transforming the U.S. Automotive OTA Market?
The shift toward software-defined vehicles (SDVs) is fundamentally altering the Automotive OTA Market as manufacturers prioritize digital features over traditional mechanical hardware. U.S. automotive OTA market was valued at USD 1,328 million in 2024 and is estimated to reach a value of USD 3,330 million by 2030 with a CAGR of 16.9%.
Recent U.S. Automotive OTA Market insights suggest that the ability to update engine calibration and safety protocols remotely is significantly reducing the frequency of physical dealership recalls. These remote interventions allow for instantaneous bug fixes and security patches, ensuring that the vehicle's software remains robust against emerging cyber threats.
The Automotive OTA industry is witnessing a surge in demand for integrated infotainment and navigation updates that provide a smartphone-like experience for drivers. By delivering these updates over the air, automakers can maintain a continuous relationship with the consumer throughout the entire lifecycle of the vehicle.
A comprehensive Automotive OTA Market analysis reveals that high-speed 5G connectivity is the primary enabler for large-scale data transfers between the cloud and the car. This improved bandwidth allows for the seamless delivery of complex firmware updates (FOTA) that enhance vehicle performance and fuel efficiency without requiring owner interaction.
Looking at the Automotive OTA Market outlook, the integration of advanced telematics is allowing insurance companies to offer more personalized, usage-based premiums. This data-driven approach benefits both the insurer and the policyholder by rewarding safe driving habits and providing accurate vehicle diagnostics in real-time.
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February 11, 2026 /SemiMedia/ — STMicroelectronics has introduced the Stellar P3E, a new automotive microcontroller designed to bring AI inference directly to the vehicle edge, as carmakers move toward software-defined architectures and highly integrated electronic control units. The Stellar P3E combines real-time control with an embedded neural processing unit, making it one of the first…
Automotive Hypervisor Market by Type, Vehicle Type, End User, Level Of Autonomous Driving, Bus System (Controller Area Network (CAN), Local.
Unlike IT services’ piecemeal approach, we focus on full-spectrum vehicle engineering: Tata Technologies’ CTO
The automotive industry is rapidly embracing the concept of software-defined vehicles (SDV). Today, vehicles are evolving into high-performance computing platforms, and the overall industry is moving towards creating what could be described as “mobile phones on wheels.”
SDV is an umbrella term that encompasses a variety of components. These include infotainment software systems, Advanced Driver Assistance Systems (ADAS), cybersecurity, vehicle testing, and more. Pune-based Tata Technologies counts SDV and by extension full vehicle engineering as one of its core propositions. “Vehicles are now evolving into high-performance computing platforms, and we’re at the forefront of this transformation. We’re engaged in cutting-edge work, developing multiple proof-of-concepts (POCs) and minimum viable products (MVPs) that explore how this evolution will unfold,” Sriram Lakshminarayanan, President and chief technical officer told TechCircle in an interview.
Comprehensive approach to vehicle engineering
Lakshminarayanan says that while IT companies have traditionally supported this area in parts, Tata Technologies takes a more comprehensive approach. “Often, IT companies have supported automotive projects in a piecemeal fashion, focusing primarily on areas like mobile app development or cloud hosting. We position ourselves as a full-spectrum vehicle engineering company. We combine our expertise in Full Vehicle Programs with cutting-edge technology, offering a cohesive, end-to-end solution.”
This comprehensive approach also involves integrating a robust technology layer. For instance, partnerships with chip manufacturers and vehicle OS developers are crucial, he says. To this end, Tata Technologies has collaborated with companies like ARM and NXP Semiconductors. The memorandum of understanding with Arm was signed in July, enabling the integration of Tata Technologies’ software with Arm’s Automotive Enhanced (AE) portfolio to speed up the development of high-performance vehicle computing systems.
In one of the major deals in this area, Tata Technologies in April partnered with German automobile company BMW Group to form a joint venture (JV) to deliver automotive software, including SDV solutions for BMW Group’s vehicles and digital transformation solutions for its business IT. Under the agreement, the two firms are establishing automotive software and IT development hubs in Pune, Bengaluru, and Chennai.
“Going forward, We are making significant investments in our Global Practice function that I lead. We’re doubling down on expanding our pool of global small and medium enterprises (SMEs) and enhancing our presence in key markets with market-facing SMEs. Additionally, we’re heavily investing in R&D projects focused on developing MVPs, POCs, and other innovative solutions,” said Lakshminarayan.
Acquisition-led growth in ER&D
Beyond, SDV, engineering research and development (ER&D) is a huge growth opportunity area for Tata Technologies, Lakshminarayan said. In November 2023, Nasscom and BCG released a report which that India will likely contribute 22% to the Global ER&D sourcing market by FY30. Software, Automotive, and Semiconductor sectors are expected to contribute 60%+ of India’s share of ER&D sourcing by FY30.
Amid limited organic growth opportunities, IT companies are increasingly using mergers and acquisitions (M&A) to enter this specialized field. Recent high-profile deals include Cognizant’s $1.3 billion acquisition of Belcan and Infosys’ purchases of In-Tech and InSemi. Midcap firms also actively engaging in acquisitions to enhance their expertise in sectors. Case in point is Coforge’s acquisition of Cigniti Technologies and Happiest Minds’ acquisition of Noida-based digital engineering firm PureSoftware Technologies.
“Acquisitions-led growth for IT services company in the ER&D sector is bound to happen across the industry, and we will also need to carefully consider our options. Our M&A strategy team continuously evaluates the pros and cons to determine what aligns with our goals. When the time is right, and there’s a need for complementary skill sets that fit our objectives, acquisitions will certainly be on the table. However, I would say that while we may explore these opportunities in the three to five-year horizon, it’s unlikely to happen in the short term.”
To be sure, in November 2023, Tata Technologies became the latest and the first initial public offering (IPO) for a group entity in two decades since Tata Consultancy Services’ IPO in 2004. In quarterly earnings announcement for Q1FY25, the engineering and digital services firm reported a slump in the net profit of 15% to ₹162 crore owing to declining revenue from its services segment and higher expenses. The company said that its total operating revenue rose 0.9% to ₹1,269 crore year-on-year (YoY) and fell 2.5% sequentially.
Original source: https://www.tatatechnologies.com/media-center/unlike-it-services-piecemeal-approach-we-focus-on-full-spectrum-vehicle-engineering-tata-technologies-cto/
Sriram Lakshminarayanan, President and chief technical officer at Tata Technologies.
Transforming Automotive Software Validation for Software-defined Vehicles
KPIT featured the cover story of HANSER Automotive, discussing the transforming automotive software validation for SDVs, factors& challenges in SDV Validation