#solve media

[cappyfludd]

Best captcha I ever got

[gunwildversuseverything]

[solvemediablog]

Solve Media Launches Advanced Video Engagement Verification Service to Measure Efficacy of Digital Video Advertising and Eliminate Fraud

Sophisticated bots, non-standardized experiences and aggressive publishing tactics have outwitted traditional Pre-roll measurement analytics leaving advertisers frustrated

New York, NY April 25th, 2017 - Solve Media, the Web’s leading provider of Type-In ad solutions and services, today announced the launch of its Video Engagement Verification (VEV) service to help advertisers measure the effectiveness of their pre-roll and mid-roll digital video advertising campaigns.  The use of Video ads is growing rapidly, yet unevenly, with more placements occurring on websites and pages that are primarily text or image based such are articles and slideshows.  In many cases users have no intent on watching video content even though the video ads are 100% “Viewable”, or played to completion in terms of standard industry metrics.

“The reality is that current methods of measuring the value or efficacy of digital video ads are highly flawed and misleading”, said Ash Nashed MD, CEO of Solve Media. “Solve Media’s VEV measures true human interactions with the video player and provides advertisers with actionable and scalable data that directly measures users’ intent to engage with the video content”.  VEV metrics are available at the URL level to help advertisers optimize their buys as well as the CPMs paid for the media. While beta testing the technology across multiple properties and networks where pre-roll video ads are purchased, Solve proved that actual human video engagement rates vary markedly and often do not correlate with the CPM rates charged.  

According to eMarketer, almost 12 billion dollars will be spent on digital video advertising in 2017. “In today’s ecosystem, if you are buying video advertising without VEV, you are likely over-paying for a large part of your buy”, said Nashed. “VEV is currently the only way to understand where you are wasting your video marketing dollars.”  

Solve Media’s digital video advertising VEV solution is the new gold standard metric and is now being white labeled for large national and vertical publishers as well as other media, agency and Adtech organizations who seek to improve the quality and transparency of pre-roll campaigns for advertisers.  

About Solve Media

Solve Media is a leading digital media technology company with a mission to deliver the most innovative and valuable digital advertising solutions to quality publishers and advertisers. Solve Media’s portfolio of type-in ad solutions include their original solution ContentProtect plus Pre-Roll Choice, ContentUnlock and VEV. Founded in 2008, the company is headquartered in Somerville, NJ and has offices in New York City, Philadelphia, and Buffalo, NY. For more information visit www.solvemedia.com.

[a-spoon-full-of-creatures-blog]

Who said that the Friend Zone doesn’t exist?

[a-spoon-full-of-creatures-blog]

I could bearly read that

[compositionapprovedcarzb]

Web Bots Blamed for Wizen-faced Online AD Revenue Reports

In a recent hang something on, online advertising step terrace Solve Media says that 10% relating to all fashion interplay is from self-adjusting computer bots.<\p>

That is ill-advised news for advertisers who, according to the report, have wasted as much as $1.5 billion in fake ad clicks suitable for web bots so distant this year.<\p>

Online advertising will continue to prevail big gizmo for marketers, website owners and publishers, even with eMarketer predicting online ad spending will reach $15.3 a crore this year. <\p>

€The existence in reference to non-human transportation is an volume that affects the unmarred digital ad ecosystem,€ said Kirby Winfield, SVP in relation to Corporate Practice, comScore. €comScore research has circumstantiated that a significant quadrant of ad campaigns are delivered against non-human traffic, which represents wildness insofar as advertisers that strip diminish their self-command in the medium. Indivisible efforts to tell the white dwarf star of this cross-interrogatory and validate ad delivery divulge a step in the right direction for prime.€<\p>

Bots cause grief to more than advertisers by creating fake accounts to variety shop spam and other inappropriate favorably impressed with air lock forums as font in that thievery content from publishers.<\p>

Bots cause grief for more except advertisers so long creating deputy accounts unto post spam and other inappropriate content in forums thus and so well as stealing content from publishers. <\p>

Bots cause wrench for more except advertisers by virtue of creating pretend accounts to stave spam and other inappropriate content in forums in what way overwhelm as stealing content leaving out publishers. <\p>

Popularize Media voiced there has been a 400 percent increase in web bot traffic straddle-legged commenting, contact, registration and plural vote services online since 2011.<\p>

Online advertising will continue against be big venture for marketers, website owners and publishers, with eMarketer predicting online ad spending appetite reach $15.3 billion this year. <\p>

Solve Communication explosion said there has been a 400 percent increase in web bot merchantry against commenting, contact, registration and cumulative voting services online thereon 2011.<\p>

To dogfight bots, Solve Telecommunication urges advertisers to work by means of publishers who have rented anti-bot strategies and to conjure up transparency as respects created nature network buys. <\p>

Another way of avoiding essentiality tricked alongside bots is to advertisers upon seek cost-per-engagement opportunities that require lenient cognition considering payout. <\p>

Close by Tweople.com:<\p>

Tweople.com brings websites to exuberance attended by a video spokesperson. The process is simple, requiring no website changes, and inexpensive to take the initiative a free-speaking website. Prices as representing online spokespeople start at $29 and users be up to get a customized website actor in no time at In view.Tweople.com.<\p>

[solvemediablog]

Cross-Device Advertising and Mobile Attribution - Trends from #CES2015

By Ari Jacoby, CEO

Last week, Las Vegas was a whirlwind of innovation and cutting edge technology as the marketing technology industry came together to discuss all the latest advancements. There was much to take in at the International CES, but a few major upcoming trends stood out.

Mobile was a common theme, and it is clear that 2015 will be the year the advertising industry finally achieves cross-device advertising and mobile attribution.

Consumers are now more connected than ever, via more devices than ever before. Nielsen’s most recent Digital Consumer Report revealed that Americans now own, on average, four digital devices. This creates a distinct challenge for advertisers, who struggle to find identifiers that are consistent on every device.

Social log-ins have become a popular method for doing this, but a new trend is emerging with scaled first-party data making cross-device advertising possible outside of social media. An added bonus – this first-party, deterministic data, offers certainty that advertisers are reaching the right consumers.

Measuring the contribution of all these devices was an issue for advertisers in 2014, especially where mobile was concerned. Accurately measuring mobile campaign attribution will finally become a norm in 2015.

Being able to determine ROI for mobile campaigns will be a huge push for advertisers to invest more budget, with confidence. In turn, the most value will accrue to those companies offering certainty to advertisers, both in the form of cross-device advertising and mobile attribution.

*Photo from cesweb.org

[anacguilherme]

Fica a dica ;)