It is a fact that technological applications have become an integral part of our lives. As Castells claims, we live in an information age and the use of these new technological devices on a daily basis has changed the way we have been experiencing the world so far.
Technology development has enabled people to communicate at a distance, changing the traditional forms of social interaction. This way, one can be physically present in the real world but in a technologically mediated reality at the same time. This sort of bilocation has been called absent presence.
One of the most popular current technologies that combines these mixed realities and allows an interaction between them are the QR codes which have increasingly been left behind by the so-called augmented reality (considered as an extension of virtual reality).
Augmented reality can be defined as a way to extend the physical world by overlaying computerized information- with displays assistance- with real environments, making those separated times and spaces meet in one and enhancing the world with relevant information.
According to the aforementioned sociologist, one of the most important consequences of the use of this technology is the change of the space-time traditional notion.
In the network society set by Castells, the time is not characterized anymore as a sequential order but a timeless time defined as “the use of new information and communication technologies in a relentless effort to annihilate time.” This can be seen in society’s plight to compress years into seconds and seconds into split seconds.
In virtual or augmented reality the flow of time is different, time can be speeded up and the past can meet the present. In the same way, the space changes and is not anymore a space of places but a space of flows, relating to the notion of absent present, you can claim your private space on a public one just by talking on the mobile phone.
In other hand, the application possibilities of augmented reality are endless. It can be used in almost any domain: industry, everyday life, architecture, navigation, interactive art, entertainment or advertising among others. Some companies will be increasingly more willing to invest money in these applications because of its potential as new advertising forms. As an example of this, we can see the video of the National Geographic channel project developed in a shopping center posted above.