#spinns

[jfashion-magazines]

FRUiTS 173

December 2011

[hawthorn-mori]

.·⁎𓍊𓋼 NeoMori 𓋼𓍊⁎࿔

韓国で人気上昇中の「ネオ森ガール」！次くるファッションスタイルはコレ！ 自然の中でリラックスできる要素を残しつつ、都会的なセンスやエシカルな意識を取り入れることで、新しい時代にマッチしたファッションスタイルとなっています。

So SPINNS just put out a photoshoot that they’re referring to as NeoMori, seems like we might be due for a bit of a resurgence! Ran it through a translator, this is what I got!

“ What is [NEO Mori Girl]? ”

“ Mori Girl gained popularity in the 2000s as a fashion style characterized by loose silhouettes and natural materials, based on the theme of "a girl who seems to belong in the forest." While maintaining a natural foundation, "NEO Mori Girl" incorporates urban elements and trends, evolving into a more everyday look that is more sociable and sophisticated, and is embraced by a wider range of demographics. SPINNS offers a "NEO Mori Girl" style that matches modern sensibilities, incorporating the latest trends such as "ballet core," incorporating lace and frills; "grunge," expressed through layering vintage clothing; and "geek chic," which adds a playful touch . ”

They also had a coord checklist, not as indepth as Choco’s list but I wasn’t expecting a coord guide anyway.

“ Key points for coordinating a NEO Mori Girl look! ”

“ Combining loose silhouettes, natural colors, and lace items with over jackets and knitwear , layering a knit vest over a lightweight dress, or layering leggings or tights over a skirt are key points.

Boots and sneakers with an outdoor feel are the norm, and accessories with a nature motif are the norm.

By incorporating urban sensibilities and ethical awareness while retaining elements of relaxation in nature , this fashion style is in keeping with the new era. ”

It’s definitely more fast fashion than a lot of us condone but it might be a sign of changing trends and a potential resurgence within Japan, the article also mentioned it being popular in Korea. The specific tag NEO森ガール was how I came across it, so there might be movement outside of corporate interests.

[souuploads]

SPINNS x Babymetalclub x My Melody x Sugarbunnies, Plushie keyholder

[fandomandangstlover]

Here have this for totally no reason

Okay uhhh... *RUNS AWAY*

bleh :p!! wait no come back—

[j404miiiiiiiii]

₊˚ ‿︵‿︵‿︵୨୧ · · ♡ · · ୨୧‿︵‿︵‿︵ ˚₊

jirai kei accessory collection so far ☆*:.｡. o(≧▽≦)o .｡.:*☆

[topknots-trunk]

Via TokyoFashion.com

[girlyholic]

Balletcore has been trending in Japan as well, resulting in a revival of ballet-inspired wear in various jfashion styles.

[sweetpeajasmine]

Kawaii Pink Harajuku Street Styles w/ Hello Kitty, Disney, Spinns & WEGO

Pretty~