The Backup Ukraine app (D&AD winner)
The Backup Ukraine app uses extended reality and allows people to recreate 3D models of sculptures, protecting cultural heritage from complete destruction during the war with Russia. This project is significantly relevant and important for the future of Ukraine. It's not only creative but highly purposeful.
Palyanytsa by Daria Michri from Against War Gallery
Palyanytsa is a type of Ukrainian bread that is similar to sourdough. In the middle of the poster in black it says 'word or death' in Ukrainian. I couldn't find a description to Daria's piece, but from my understanding, she tried to emphasise the importance of Ukrainian traditions and cultural heritage. The use of 'word or death' is a common way of phrasing war slogans. In the history 'freedom or death', 'victory or death' were commonly used in wars as mottoes or battle cries, phrases that soldiers shout when going in a battle. I think in this poster Daria used this motif to highlight the importance of cultural values that can be found in words. Her artwork made it to an exhibition in Hamburg. In her instagram post she mentions how she was worried that visitors won't understand the meaning of the poster because of the language barrier. However, she solved this problem successfully by placing traditional table cloth and bread on a pillar.
Visually, I loved the chosen typeface and the way she utilised it, merging some of the letters (Ц and Н) together for fluidity and complexity. This typeface looks traditional and old-fashioned due to its serifs and unusual curves. I think it communicates her message successfully. The use of red, white and black reminds the viewer of war themes and translates the meaning behind the project.
She also illustrated sunflowers which are quite symbolic in Ukraine. They represent peace and resilience, and are seen a lot in war art. They also have a historical significance: "after the Chernobyl nuclear power plant disaster in 1986, Ukrainians planted sunflowers in the devastated area. The flowers not only represented renewal and hope, but they helped extract toxins from the soil" (from 1800flowers).