Advertisement
Scrunches
Treatment
Location: The advert location will be in North West Kent College in Dartford. The advert will be shot in a class room which has a green screen in which will be used for the advertisement.
Set: The green screen will be used to create a 90’s background look. To consist with the 90’s hair scrunches which the actors will be wearing throughout the advertisement.
. Three girls are in a room, hanging out together one of the girls is wearing a scrunches while the other two are not. The other two girls are wearing their hair down or up but with only bands.
Once the girl is wearing a scrunchy there is a craze over the products, students over the college hear about the scrunches within their class room. All the girls want scrunches to wear. To show that the scrunches are easy to compact we could have one girl put her scrunchy into a makeup bag.
Basic brief of the advert: we will Show the scrunchy products within their hair, in use within the location, in the room, singing (miming) to a song/ theme tune song.
Scrunches Proposal:
For the advertisement we have decided to advertise scrunches, bringing the funky hair scrunches/ bands back by re-branding the product to make a sale.
As a product the scrunches are a practical and realistic product to advertise as well as to sell to customers who are at various ages. For example being a practical product the scrunches come in different sizes and colours and design patterns which are suitable for whom ever may have thick or thin hair. The different colours and design patterns are practical in the way of what the customer would like to wear and create an outfit.
Being a realistic product, the scrunches are aimed at various people of various ages, from young toddlers to adults to wear. The product itself has been round for many years on and off. The product is stylish with different colours; black, white, red etc. which certain people would like to match their outfit, create an outfit or prefer a block colour/ plain colour.
The scrunches products are suitable for various ages from young children age 3/5+ year olds to teenagers all the way through adulthood. 3/5 year Old children would have smaller scrunches within their hair. The product would be a good product for the children as they get older.
For children who are older than 5, between 8 to 14 years old, the children would have slightly bigger sized scrunches compared to the children aged 3/5+ as the children would be slightly bigger themselves, grown up and their hair will change, get longer and thicker depending on the child. As well as changing in size the design of colour and adding in patterns and designs of the scrunches would change as the children would be older they would want a product that is modern and what would look good and what is trendy to use and show other people, show off to their friends and wear in public.