Good afternoon, folks, and welcome to one of a bumper set of analyses we’ll be sharing over the next couple of days. This one deals with the producer-led running order, which, since its institution in 2013, has often unfortunately given us a taste of how well songs did in the semi-finals. A song receiving the same starting position as songs that did well in the semis of previous years often indicates that it also did well in the qualifiers, whilst the opposite is true when a song is placed in a death spot. When it comes to the position of the automatic qualifiers, it often gives us an indication of how well Björkman thinks it will do.
We have taken data from ESCs since 2013, but now have enough data to exclude 2015 - with 27 songs, it was a major statistical outlier. We note what rank they got in their semi-final and find an average SF result. As we can see, there are very few “neutral” positions - and there is a world of difference between being put in 11th place, whence two songs have won, and 15th, where most songs placed there only scraped by.
There are four extremely advantageous starting positions in this era of ESC. The first is 11th, where both Conchita and Salvador performed, as well as a warmly received performance from Amir of France in 2016, which was seen to have gotten the Gauls out of their doldrums. The only swing and a miss in this position was Cascada - who, nonetheless, were expected to do well. This is a spot for semi-final winners or big 6 predicted to do well; and it seems that Björkman believes that Michael Schulte can give Germany a reasonable hope of a good finish this year.
18th place is also very strong. It’s been home to two winners, EDF in 2013 and Sergej in 2016, as well as Softengine in 2014, who were rewarded for their country’s best semi-final placing (3rd) in years with a top spot. Even the weakest song that performed in this spot, Never give up on you last year, got one of the UK’s best positions in several years. So 18th is also a place for semi-final winners or a reward for positive momentum at the contest. Equinox, who take the spot this year, probably didn’t win the semi but I feel definitely came top 3.
Traditionally, in the home stretch of the show, 21st and 24th have been the best spots to receive. In 21st place, we’ve had a string of podium finishes - Alcohol is free (2nd), Running (3rd), 1944 (2nd) - with the only dud being Perfect life, who can probably thank that providential position to a surplus of unfancied big 6 songs being put into the second half last year. In 24th, we’ve also had mostly big semi successes: I feed you my love (3rd), Calm after the storm (1st), Loin d'ici (7th), I can't go on (3rd). Hungary and Ireland, receiving these prime slots, may have outperformed expectations and grabbed a podium place in their semis, though there is the risk that Ireland scraped by - there are so many up-tempo songs in the second half and Björkman could well be using Ryan as a sacrificial lamb, one of the few slow songs in that half to create a bigger impact for Cyprus, put in 25th place. This spot used to be one of the worst in the second half, but it’s becoming a new pimp slot, given how Kristian Kostov was also awarded it last year.
What about the show openers and closers? Over the last 5 years, the opener usually outperformed the closer, but neither were deemed contenders for the win. Mélovin is following in the footsteps of Imri, Laura Tesoro and Mariya, artists that did relatively well in their semi but slumped in comparison in their finals. Metamoro are given the task of ending the show, often one that the Big 5 are afforded, and must be considered as top half contenders but, in Björkman’s eyes, not winners.
There are some positions that can definitely be considered death slots. The most infamous in ESC history is 2nd, where qualifiers who were only 9th in the semifinals tend to be put, but 4th is also a seriously bad position where marginal qualifiers tend to be put - like Nathan Trent, Samra, Krista Siegfrieds and Pollapönk. None of those names made it into the top half in the finals. Getting put in 4th made Lithuania’s odds with the bookies, which had been soaring since their sweet SF appearance, go down like a lead balloon. Meanwhile, Björkman must not be expecting strong scoring from Spain or otherwise might want to avoid a back-to-back Iberian set of wins, controversially putting an automatic qualifier in the death spot of 2nd.
There are also death spots in the second half - if you came last in your semi and you drew second half, you may often find yourself in 15th or 17th position. In 15th, we’ve had two last qualifiers - Sanja Vučić and Demy - as well as a Big 5 (Bonnie Tyler, who came 19th) predicted to not do so well and the Tołmaczowy sisters who got only 6th in their semi, a weak position for Russia. So, it looks quite probably that Denmark only barely scraped through this year. In 17th, we had two tenth place qualifies too, Tinkara and Nina Kraljić, but there is a glimmer of hope for Finland, starting in this position tomorrow - ByeAlex (8th in semi) and Jowst (5th) both overcame the starting placement to grab a top 10 finish.