#BrandMyth: A pun is a great way to get my new business attention. I’m #StartingABusinesses and think I’ve come up with a really funny and interesting pun, I don’t see what the big problem is; it’s funny! #Branding #BrandingTips #BrandFacts: You may think your pun is just so funny now and while it may garner attention, ask yourself, is it the right kind of attention. There are a lot of businesses where puns are just inappropriate, for instance lawyer, banker, financial adviser, security and the like. These are all businesses where you need to sound serious. Puns also don’t translate, they may be regional humor and often rhyme which when translated into a foreign language are completely missed. Also foreign speakers have trouble with puns. There are several different reasons why puns are a bad choice for your brand name, so much so, that we’ve written a blog about it. Check out our blog, “Avoid Puns for your Brand Name” and let us know what you think. Also just check it out if you want to see some really funny pun named business and why these 3 or four may actually work!