Feb 13, 2022
Steve Ells
Gender: Male
Sexuality: Gay
DOB: 12 September 1965
Ethnicity: White - American
Occupation: Entrepreneur, chef
seen from Russia
seen from United States
seen from United States
seen from China
seen from China
seen from China
seen from Bangladesh
seen from Bangladesh
seen from France
seen from China
seen from China
seen from Taiwan
seen from China
seen from United States
seen from India
seen from Argentina
seen from United States
seen from Argentina
seen from Germany
seen from Australia
Steve Ells
Gender: Male
Sexuality: Gay
DOB: 12 September 1965
Ethnicity: White - American
Occupation: Entrepreneur, chef
Chipotle Executive to Step Down Following Slow Growth
Chipotle Executive to Step Down Following Slow Growth
A top-level executive for Chipotle will step down early next year following a struggle to regain the restaurant chain’s footing after several food safety failures. (more…)
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Steve Ells says the troubled chain will become "the safest place to eat."
The American fast food chains Pizza Hut and Taco Bell takes a real turnaround. Artificial flavorings and colorings are removed and replaced with real ingredients, reports Associated Press. Fast food chains are seeking less frightening ingredients. If you order spicy beef in your taco from Taco Bell that meat should be seasoned with real black […]
The post Pizza Hut and Taco Bell remove artificial ingredients appeared first on Lions Ground.
source: lionsgroundnews.com
The builders of a $22 billion burrito empire—the founder, his father, his college buddies, key execs, and a couple of pig farmers—open up about how they won the fast-food future. And yes, they dish about McDonald's.
A very interesting history of a very successful restaurant. Steve Ells reminds me a lot of Steve Jobs; opinionated, domineering, focused, quasi-antisocial. Will not play well with others but incredibly successful at what he's doing.
Chipotle's follow-up to “Back to the Start” is here and it is amazing. Check out the video and game.
Why I am such a fan of Chipotle.
Anyone that knows me can tell you what a fan of Chipotle I have become over the year. They are an extremely innovative business that is smartly managed, and hey, they also put out some really tasty food.
I get behind Chipotle as a business for several reasons. First and foremost, their product is simply put, amazing. Delicious quality food on a budget. However, that's just part of the story. From their creative industrial restaurant interior design to their lively marketing campaigns, they just sell a great experience.
One of my favorite hiring campaigns I've come across was from Chipotle. They plastered a tagline across their stores that said, "you're here 5 days a week anyway, why not get paid for it?". Genius. Why, because it hits home. It not only provokes a response that resonates with you, hey, I am here 5 days a week...but it also reinforces the popularity of the business, "I must not be the only one".
Just like the image above. Look at the tagline, it makes you want to be one of those people that eat it all the time. It also makes you hungry. Staring at that burrito makes me want to go get one even now.
Not only are they creative, they are also efficient and very high quality. If I had to evaluate them against Lean or Six Sigma, I'm betting they would pass on both the quality and minimization of defects. You get the same quality experience, every single time. This certainly helps their bottom line.
Kaplan explained that, “the high margins can be explained by other efficiencies, like that its top-performing locations can move 300 customers an hour; that rate of service--"throughput"--is a Chipotle obsession” (2011, para. 3).
Now, when you break everything down, what's really new about the concept? Not a whole lot. Fast casual dining has been around. Mexican food has been around. Simplicity which I feel is a major factor in Chipotle's success has always existed. But Steve Ells took all of that and created something new, and that's innovation.
Since the economic downturn in 2007, the fast casual market has been the fastest growing restaurant market segment in the United States boasting over $23 billion sales in 2010 and many businesses are looking to capture a portion of the market (Fast Casual, 2011). Chipotle currently ranks as the second highest with roughly $1.8 billion sales in 2010 capturing a large portion of that market. A great deal of Chipotle’s success is attributed to the company founder Steve Ells and his business savvy entrepreneurial spirit and managerial principles. Ells commitment to quality ingredients and products for affordable prices and support of organic farms and naturally-raised meat suppliers have forced other businesses to take note.
References
Fast Casual. (2011). How hot is fast casual dining? Retrieved from, http://www.fastcasual.com/infographic.php?id=4.
Kaplan, D. A. (2011). Chipotle’s growth machine. Fortune, 164(5), 134-144.
Food for Thought: Eater
Eateris like Gawker.. but for food! And there’s an endless supply of material because chefs tend to be profane and get drunk when surrounded by sharp objects. While restaurateurs are bet-the-house gamblers with outsize egos who tend to attract celebrity…
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