Oct 25, 2025
A German Firm Turns a Famous Heist into an Ad Campaign
Böcker-Lift (yes, a lift manufacturer) found itself unexpectedly in the headlines after its equipment was used in the famous Louvre Museum heist. The company decided to “ride the wave” of publicity by launching an ad campaign riffing off that moment.
Why it matters:
Shows how agile (and cheeky) brands can turn “unexpected PR” into a marketing moment.
Highlights the thin line between “oops” and “opportunity” in brand-culture land.