#sunnysale

[gokcensanver]

Make the difference with QR code marketing, Sunny Sale

It is in-arguably fact that “Quick Response” codes with promotion techniques is an upward trend nowadays. First; to look at this point from an academic perspective, QR code marketing can be defined as a pull marketing due to mobile users' respond time.

Emart, shopping mall in Korea realized that their sales figures were extremely low at lunch time and created the campaign called “The Sunny Sale” in order to increase the sales from 12 pm to 1 pm. Three-dimensional QR code that uses the shadow and sunlight and only available the lunch lime from 12 pm to 1 pm were installed across the city.

People scanned the code with their smartphones and automatically transferred toSunny Sale Emart application involves special offers and discounts. The Sunny Sale campaign started in 13 locations and expanded to 36 locations soon and Emart increased their sales revenue with 25% during the lunchtime period. It should be also emphasized here, this example is significant in terms of placement concept of marketing because Emart also delivered the products with just in time delivery method..

So would you like to get more insight into Sunny Sale? 

[ensalt]

최근 작업인 "Sunny Sale"이 adverblog에 소개되었습니다. Our latest work, "Sunny Sale", is introduced in adverblog.

Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country.

[ensalt]

최근 작업인 "Sunny Sale"이 디지털버즈에 소개되었습니다. Our latest work "SunnySale" is introduced on digital buzz.

"Here is a very smart use of QR codes from Korea, a region known for it's high levels of traction with this technology. This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduce..."