DOES IT REALLY MATTER TO YOU IF YOUR SUNSCREEN IS A CLEAN FORMULA? _______________________________________________________ I know I say it often, but it always bears repeating. When people ask me my top recommendation for an anti-aging treatment, I simply reply…“Sunscreen!” Wowed by sun filter technologies and innovations from the world over, I was naturally intrigued by the Korean sun care brand, Suntique. I first discovered the indie brand while bouncing around NYC’s K-town a few months ago. Just like I was during my trip to Seoul several years ago, I was immersed in newness and bizarreness, with whacky sounding brands and absurdly named products — including the Suntique I'm Pure Cica Suncream. It is, of course, a mineral sunscreen formulated with the 2 physical filters Titanium Dioxide and Zinc Oxide. The clean formula has a light, but unusual texture that’s hard to legitimately describe in words. Dare I say it’s slimy as in snail slime slimy? (I couldn’t find any snail mucin in the INCI though!) As the name implies, there is, in fact, soothing, hydrating Centella Asiatica Extract, or cica. And, true to any self-respecting K-beauty product, there are even ferments in the formula, including Galactomyces Ferment Filtrate. Beyond that, there’s a bevy of terrific nourishing and antioxidant extracts and oils that deliver light moisture to the skin. If you’re oily, I’m Pure is your moisturizer. If you’re dry or normal, it’s best layered over a moisturizer as I do. Have a look at the 5 new facial sunscreens that have piqued my interest on this week’s new Skincarma Blog — “COOL CLEAN FACIAL SUNSCREENS TO KEEP US SAFE AND SMILING IN THE SUN!” at skincarma.com. (Psst...there’s a cool giveaway on the blog this week!) _______________________________________________________ 💟@suntique_official | I’m Pure Cica Suncream . . . . . . . . . . #Skincarma #menwhomask #cleanbeauty #sunscreen #suntique #선티크 #indiebeauty #skincaretips (at Fort Greene, Brooklyn) https://www.instagram.com/p/B_rzFaLHogG/?igshid=1891wls2j1inx