Sporting event? Yes, but more importantly, it’s the stage where brands can engage millions of American viewers. Nowadays, for just 30 seconds of a commercial, such as the GoDaddy one, it costs from $5.5 million up to $7 million, which is why they simply want to leave a strong image. However, it’s not only a way to keep viewers engaged. Super Bowl advertisements have a massive effect on marketing online – they all affect how companies interact with the public.
Super Bowl commercials reach more than 100 million viewers, and the commercials go viral on social networks; also, they have rather positive SEO consequences, as people search for the advertised website afterwards. According to a current trend brands also prompt the debate, and they maintain the engagement beyond the game time period as well.