For some, the U.S. flag represents all America is revered for. “Old Glory” also touts the country’s ills with the same energy used to pridefully promote its promise. For many, its presence indicates that they are in inhospitable territory. Today’s inauguration of a president and regime committed to promoting disparity among the people of this nation, on Martin Luther King Day, highlights this paradox.
The United States is a brand and its flag is subject to its brand guidelines. The Flag Code stipulates that “the flag should not be displayed with the union down, except in as a signal of dire distress or extreme danger to life or property.” Those are the times we are in.
We fly the inverted flag for those who are deemed less than due to race, religion, gender, sexual orientation, age, or any other classifications used to disenfranchise. We are all full people. We have always been.
Inverted Flag sweatshirt available for preorder now.
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